About 2 weeks ago, I was reading through Benjamen’s post on how he’s been using a Milwaukee M18 right angle impact driver.
I was up to the links section, and considered whether to keep his link to Amazon or not. Milwaukee tools are sold on Amazon, but often through 3rd party sellers, some of them authorized dealers, and by resellers. But, since the kit was lower priced on Amazon than elsewhere, I left it in.
From there, I saw something odd – a related tool with Prime shipping. Well, that’s possible when a 3rd party seller ships inventory to an Amazon warehouse for Amazon fulfillment.
Another click or two later and I came across something really strange – Milwaukee tools being sold directly by Amazon.
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I asked Milwaukee if Amazon was once again an authorized dealer, and they said NO, Amazon is not an authorized dealer for Milwaukee.
They’re aware of 3rd party listings, but what I’ve been seeing are Ships from and sold by Amazon listings. One item I saw, a newish M18 jobsite radio, was listed as being priced “exclusively for Prime members.”
In the past week or so, a lot of the listings have been selling out, or they might have been removed.
Some of the listings are of newer tools, so it’s not as if it’s “new old stock” from back when Amazon was a Milwaukee dealer.
If Milwaukee is not selling these tools to Amazon, where are they getting them from?
In most cases, Amazon is selling the tools and accessories at the same price as authorized dealers. So maybe they’re trying to make the case that they can adhere to MAP or MSRP pricing? Several tool brands don’t do business with Amazon anymore due to pricing disagreements.
I don’t know what to make of this. Is any of this important? I’ve also asked Milwaukee about how this might affect warranty coverage of the tools, if at all. I think that would be my biggest concern.
So where do you think Amazon is buying these Milwaukee tools from?