Stanley Black & Decker has completed their acquisition of the Craftsman tool brand, and sent us an email with some more information.
One thing to keep in mind is that Sears will also continue their own Craftsman-branded products. It’s my understanding that there will Sears’ Craftsman tools, and Stanley Black & Decker’s Craftsman tools.
At one point there will perhaps be a cross-over. Until then, it’ll be interesting to see how the separation is made obvious to customers.
Here are some important take-aways from all the information out there right now:
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Stanley Black & Decker will be localizing as much manufacturing as possible, consistent with our operating model of manufacturing as close to our customers as possible. Stanley Black & Decker will focus on U.S. manufacturing, using global materials, with the confidence that this will grow the Craftsman brand.
Yes. Craftsman branded products will continue to be covered under their existing warranties. In the immediate term, there are no changes to how you will get service regarding your warranty. For more information about this process, please call us at 888-331-4569.
We are committed to bringing Craftsman’s manufacturing back to the United States, using materials from around the world, so you can take pride in knowing that Craftsman products sold by Stanley Black & Decker will once again be Made in the USA with global materials.
Stanley Black & Decker believes that Craftsman adds to its breadth of brands and provides even more solutions to the end-user. Stanley Black & Decker also believes it can bring innovation and investment back to Craftsman, making it stronger than ever before.
Stanley Black & Decker will begin working immediately to make Craftsman products available to more people than ever before, but this will take some time.
- Emphasis on USA manufacturing
- More tools are on the way
- Craftsman tools at more stores
- No immediate change to the lifetime guarantee warranty
They’re committed to bringing “as much manufacturing as possible” to the USA. Sure, some tools will be made using global materials, and there will probably be certain tools that are simply uneconomical to make here at targeted price points. But I have faith in SBD’s pledge to Craftsman fans and former fans.
I used to buy Craftsman tools. Back when this was true:
That was in my Craftsman 2008 tool catalog.
And then the imported tools started to appear. It didn’t take long before some Craftsman Professional USA-made tools started to disappear. And then Craftsman Professional and Craftsman USA-made tools were replaced by imported versions.
Have you heard complaints about the “lobster claw” wrenches made overseas, with wrench ends seemingly build up with lots of extra metal to compensate for weaker strength.
I own a number of Craftsman USA-made tools purchased in the mid to late 2000’s. I wouldn’t trade any of them in for Craftsman’s current offerings, even if they broke.
Craftsman’s newer hand tools seem to have a holiday gift season focus, and their power tools have been stagnant.
Ryobi has been coming out with innovation after innovation, while Sears seems to be largely ignoring their C3 19.2V cordless power tool lineup. Their 12V Nextec tools? Stagnant for a few years now. The last time I asked about it, I was told more tools were coming, but that turned out to be a hollow promise.
I am very optimistic to see what Stanley Black & Decker can do to revitalize the brand. I want to see hand tools, power tools, tool storage – the works.
I’m excited to see what comes from this!! Who’s with me?