While private companies can operate under shrouds of secrecy, public companies cannot. Public companies, such as Black & Decker, are required to make public certain information for investors.
Conference call transcripts, annual reports, financial reports, and investor overviews can shed light on public companies’ strategies and successes.
Following are 5 things you might find interesting about Stanley Black & Decker. We actually discuss 6 points, but #0 is a fun one that doesn’t really count.
0. In addition to advertising at Major League Baseball events and sponsoring NASCAR drivers, Stanley Black & Decker sponsors Professional Bull Riders. They also sponsor European football events, Moto GP motorcycle racing, and are the official tool provider of Walt Disney World.
Source: Stanley Black & Decker Investor Overview (as of 2/4/14) PDF (page 12).
[Am I the only one surprised and amused by this?!]
Click for larger:
1. Stanley Black & Decker brands dominate the global construction & DIYer hand tool market. Craftsman holds second highest market share, and private label companies combined come in third. Klein, Channellock, Estwing, Lufkin, and Irwin are “marginal” brands*.
Source: Stanley Black & Decker Investor Overview (page 19), 2013 Investor Day (PDF) (Page 11).
*Q1 2012 earnings conference call transcript PDF page 12, in the context of how private label brand growth doesn’t affect SBD, but that the marginal brands get squeezed.
2. Stanley Black & Decker brands also dominate the global construction and DIYer power tool market. Worldwide, Bosch is in second place, Makita in third, and then there’s Hitachi, TTI, Hilti, Husqvarna, Craftsman, and Toro.
Source: 2012 3rd party research, Stanley Black & Decker Investor Overview (page 19), 2013 Investor Day (page 11).
3. Stanley Black & Decker describes itself as the: largest, most global, most innovative, fastest growing, most efficient, and most profitable tool manufacturer.
Source: 2012 3rd party research, Stanley Black & Decker 2013 Investor Day (page 21).
4. Stanley Black & Decker earned a LOT of money last year. Their construction and DIY segment drives in the most sales and profit, followed by their industrial segment, and then security products and services.
In regard to construction and DIY tools and products, 41% of their revenue is tied to existing residential construction, repair, and DIY efforts, 29% of their revenue is tied to new residential construction projects, and 24% of revenue is tied to the non-residential commercial construction market.
Source: Stanley Black & Decker Investor Overview (page 49).
If you want to see SBD’s most recent financials, here’s a look at their 4Q 2013 and 2013 full-year financial report: PDF.
5. Dewalt has brought more than 250 new jobs to their Charlotte, NC facility as part of their Built in the USA with Global Materials campaign that involves domestic assembly of select Dewalt power tools.
Source: Stanley Black & Decker 4Q and 2013 Overview presentation PDF.