I have heard numerous times over the past few years that fake reviews are a problem on Amazon.
I have recently seen just how bad things have gotten. There are several things that have been bugging me, leading to poorer Amazon browsing and shopping experience.
Something like 95% or more of the products in the Today’s Deals category are generic everyday products by no-name companies. That’s making it harder to find genuine deals on Amazon.
Searching for tools have started to turn up lots and lots of no-name products.
But here’s the big problem – I’m coming across lots of products that have loads of positive reviews, but when you look at the timing, they’re all quite recent.
Lots of the reviewers have disclaimers about having received the product for free or for a discount.
As an aside, I’ve been meaning to write about another side of this. Every week a couple of different companies reach out to offer me free products in exchange for Amazon reviews, or review consideration.
Some of them seem to have genuine products, others seem to be slapped together.
What helped prompt for this post? A distance measurer that is advertised as being FDA approved. Huh? For what? In what way would the Food and Drug Administration approve a laser distance measuring tool?
So there are tons of no-name products hitting Amazon’s front page and search results. Some reviewers disclose that they received the products for free, or at a discount. But when you look at a lot of reviewers’ profiles, they’ve never reviewed anything before. So what’s going on here?
Then there are the more active reviewers. I looked at the profile of a “top 500” reviewer. What did I see? 5 star reviews. All of them, 5 stars each.
And then when I looked at the post dates, I saw a dozen or two reviews posted – each day for the past few days.
How do you review 10 products a day? 20?! Everything from shoes to makeup to tools?
It just seems to be that Amazon is turning into more of a flea market or junk show than a marketplace. It’s like a butcher shop that has agreed to so many 3rd party products that you can hardly make your way to the meat counter.
And it’s not just tools and workshop supplies, I’ve noticed the same has happened to baby gear, workout equipment, and other types of products.
It’s not just that there are a lot of questionable reviews, it’s the seemingly fake popularity of such products. And then it’s not just 1 or 2, but a flood of similar listings.
Other sites have other review issues, such as how Home Depot pulls in reviews from other sites and products, sometimes the wrong ones! But I shop at Amazon the most, and this new issue seems to have popped up overnight.
It’s taking longer for me to search for anything on Amazon, and if I can’t find what I need or want quickly enough, I’m going to start looking elsewhere.
Am I late in noticing all this, or am I right that it’s a more recent issue?