Amazon has announced that Prime Day 2021 will be held on June 21st and 22nd.
I’m sure most of you have already heard about this from other sources, but maybe you hadn’t? A heads-up seemed worth it.
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I know what some of you are thinking – whoopty-do. But, the fact of the matter is that there are usually some great deals to be had.
Prime Day 2021 (Prime Days?) is going to be different. It’s going to be an event. No, seriously, there’s a music show, misc. savings and and tie-ins with other Amazon products, trial programs, and there are bound to be bonus “shop here/buy that, get gift card credit” offers.
Well, at least they’re trying to make it an event. I’ll be sorting out the tool deals so that you don’t have to. Not to mince words, I expect the worthwhile tool deals to be buried within a haystack of “nobody here wants that!!” generic no-name tools and accessory I’d never buy.
But, it’s worth it. I usually score some tool deals, and I’m sure many of you feel the same way.
Amazon says Prime Day will have deals on your favorite everything. We’ll see about that.
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Reminder: Prime Day participation is only for Amazon Prime subscribers. Sign up for Prime here. There are free trials, and you can also subscribe on a monthly basis for $12.99/month.
Not a fan of Amazon? I’m sure there will be plenty of other tool deals as retailers aim to capitalize on Prime Day excitement and buzz.
Following is a recap of Prime Day 2020 tool promos. You might notice that some other retailers had tool deals as well – that’s because they created their own Prime Day-like sales events.
Home Depot Prime Day Deals: Dewalt and Milwaukee Cordless Power Tools & More (10/13/2020)
Here’s a reminder about Prime Day 2019 deals:
Amazon Prime Day 2019 Tool Deals: Dewalt, Wera, Makita, and MORE
Bob
Kind of surprised they keep doing it. I mean ROI must be dwindling on this sales tactic? Judging from the astronomical increase in sales volume and stock price during covid one would think that just about anyone who is ever going to sign up for Prime has by now.
But then again I wasn’t innovative enough to think up Amazon so clearly I don’t know it all!
Another thought is covid was such a financial windfall for Amazon they told accounting to “go home for the day” and this years Prime day deals are going to be the best ever? Especially the tool deals!!! One can only hope 🙂
Stuart
I don’t think that Amazon pays a lot for this, actually. Vendors end up paying for the promos, and the ROI is worth it for them.
With all the news coverage, not like mine but from major news channels, there’s plenty of free publicity.
I can tell you that readers spend a lot more with Prime Day. Based on previous years’ interest, I’ll be scouring the Prime Day depths for tool deals again.
Tom D
Amazon pays for some of it – I’ve been a seller on an item or two where it notifies me that the current price is LOWER than I set – and Amazon is making up the difference for me.
Think product only sold by me, but Amazon is price-matching other retailers or offering a buy two get one free on books, etc.
But paving through the deals on prime day you can tell many of them are from the retailer.
Stuart
For Prime Day though?
With those Amazon-paid-for discounts, it will explicitly say “discount provided by Amazon” or something similar.
I’ve argued with them about how hard it was to sort through generic no-name Black Friday deals to find the shareable stuff, and they said something about not being able to control or filter the deals vendors pay to promote.
fred
For me the best thing about last years’s Prime Day was that I sold the Amazon stock that I had bought in Early March. I probably should have held onto it longer and/or bought more – but thought about the old adage that “bulls and bears make money but pigs get slaughtered” – so 72% gain for 7 months seemed enough for me to move the money back to my more conservative mutual fund investments.
Andy
I pulled an 87% return. Anyone that didn’t buy Amazon stock when shelter in place started doesn’t deserve to make money. I’m not trying to be mean, but I’ve been investing since I was in 3rd grade, and this was the closest thing to a sure bet I’ve ever seen. Jeff Bezos is officially on my Christmas card list.
fred
I was in Europe in February 2020 – and saw what was going on in Italy . When we returned at the beginning of March – I had a hunch that the virus would spread here and that the Italian example of being quarantined at home would force online shopping. I decided to move some money into Amazon, Walmart, Home Depot and Lowes. Amazon was trading at something around $1900, Home Depot at about $200, Lowes at about $100 and Walmart at about $120 over the days that I bought the same lots of shares of each moving money out of S&P500, Of the batch – Amazon did the best – but even Walmart beat the S&P500 for the 7 or so months that I held it. Not holding longer meant that I got hit with a pretty substantial tax bill.
As to your comment about those who did not buy Amazon stock when the US lockdowns started – the $190,000 or higher entry fee for lots of 100 shares was probably outside the budget of many. If one thinks about all those who lost their jobs and were struggling just to put food on the table it reminds you to count your blessings and try to share some of them with others less fortunate
Keiko
$190,000 entry fee to buy Amazon???? Do you actually trade? You can buy $100 of Amazon, just acquire a fractional share. This option is available on most if not all consumer centric trading sites. You rarely have to buy in whole lots. I am so puzzled by this comment. …and a high percentage return on any value of holdings is still a high percentage return.
Andy
Thank you. Even buying full shares doesn’t require $190,000. I bought in at $1750, so even if you don’t go the fractional route, it still is nowhere near ~200k to start.
fred
As you have observed, I’m not at all a trader. My investing started about 60 years ago – and I guess I got used to the thought of buying in whole lots (100’s) when I bought individual stocks – which I do on only rare occasions. Over the years what I’ve invested has been almost exclusively in mutual funds – which have been in fractions. I did buy my wife one share of an individual stock as a birthday present in 1990 – and she still holds it. I guess that I should have told my investment firm to buy x$ of Amazon – rather than 200 shares – and I learned (or am reminded of it) something new today.