Let’s play a game, shall we? I will show you a series of images from an Amazon product listing, and you have to guess what type of tool it is they’re selling.
I was price-checking something on Amazon when I came across a sponsored listing with a video playing next to it.
It starts off with a middle-aged man wearing a hard hat while standing in front of a very cluttered woodworking shop.
I’m guessing that this is a stock image, and the presenter is recorded in front of a green screen.
I took a look, and while the product images were straightforward, there were quite a few images in the product description that didn’t closely tie in to the product.
I then went through the brand’s store page on Amazon, and they also had a lot of different posts with images similarly disconnected from the actual product.
This is a must have tool for every DIY enthusiast.
Any ideas yet?
They say that the tool is perfect for:
- Professional handy worker
- DIY couples
- Daddy & son
- DIY kids
Doesn’t everyone work on projects like this, with lots of smiling and gazing?
It can be used for:
- Metal working
- Auto body carpentry
“Auto body carpentry?”
Surely you have some idea by now about the tool being advertised here, right?
Clearly this has something to do with wood projects. Here’s an adult and a child building a birdhouse, with their safety glasses positioned on top of their heads.
The work environment is dusty enough to warrant aprons though.
It’s a PREMIUM QUALITY PRODUCT!
Here we have a woman poking at a bare ceiling beam with a screwdriver, as she awkwardly tilts her head due to low clearance.
The situation looks to require a hard hat, but no safety glasses?
More posing with wood.
More wood, and a thumbs up.
Final clue: It’s described as being a professional tool for DIY projects…
Are you ready to guess the tool?
It’s a ToolX contour gauge!
There’s another post on the branded store page that highlights the “premium box packaging for the ultimate unboxing experience” but that would have given everything away.
A lot of brands are selling this same tool, but this company seems to be trying a little harder than most to promote it.