About two weeks ago, Amazon gave the non-magnetic Wera Rapidaptor bit holder their “Amazon’s Choice” badge. I found this to be strange for two reasons. First, the magnetic version, 889/4/1 K, has more reviews and has a lower price. If you didn’t specifically care about whether it was magnetic or not, which would you choose?
Wera’s Rapidaptor bit holders have locking mechanism, and so the magnetic aspect is more for easier fastener starting than bit retention.
So who exactly is buying the more expensive and less reviewed non-magnetic bit holder to earn it an Amazon’s Choice badge?
Today, a similar search results in sponsored listings for Makita, a “Best Seller” badge for a Bosch bit holder, and the Amazon’s Choice badge goes to the magnetic bit holder.
There has been lots of controversy and confusion surrounding how Amazon chooses which products receive their Amazon’s Choice labeling, with many pushing for greater transparency.
I can’t even guess as to what could have happened here. Maybe someone placed a bulk order for the non-magnetic bit holder, boosting whatever score the algorithm looks at to determine which products to give an Amazon’s Choice label to? Who knows.
I find it interesting to examine these peculiarities, and hopefully you feel the same way.
And if you’re looking to buy a locking bit holder, I really love Wera’s Rapidaptor. I purchased mine more than 10 years ago now, and it’s still going strong, although I tend to only use it for non-impact and hand tool use. It holds bits securely and makes bit insertion and removal a cinch.