When it comes to power tool brands, everyone has their favorites. In the USA, Dewalt and Milwaukee seem to be the top 2 pro brand competitors, and there’s still plenty of market share left for other brands to compete for.
Related: What do Readers Want?
We previously asked everyone what they would like to see from Dewalt and Milwaukee, and you responded with some great questions and feedback. We’ll revisit all these responses in a year’s time (maybe two) to see who got their wishes and questions answered.
While thinking about all this today, my attention turned to Bosch.
As an aside, a couple of months ago I wondered about the potential for Bosch to come out with a line of hand tools. I don’t think it’s going to happen, but wouldn’t it be great if it did?
Without thinking about it, which is your favorite power tool brand?
Now, if you didn’t answer Bosch, please take some time to think about your favorite power tool brand and why they’re your favorite.
What could Bosch possibly do to change your mind and become your favorite power tool brand?
So why isn’t Bosch on top?
ToolGuyd isn’t a one-way street where I talk and you listen. I have learned a lot from reading the thousands of insightful comments readers have shared in their responses to posts and discussions.
One thing I have learned is that a lot of readers really like Bosch tools, but Bosch is nowhere near as favored as Dewalt or Milwaukee. They just aren’t.
I’ve mentioned numerous times before about how Bosch is my favorite power tool brand. But that’s from a general standpoint, and was born from my corded tool purchases.
I own Bosch cordless power tools, and I’ve been very pleased with them. But that doesn’t necessarily mean Bosch is my first or favored choice. I really love my Bosch 18V drill and impact driver, but I probably wouldn’t have bought the combo if I had not happened upon incredible deal pricing 4 years ago.
Bosch is a MASSIVE company.
They know how to make fantastic power tools, and they also know how to change the game. Bosch’s 10.8V pocket driver is what kick-started the entire 12V Max Li-ion tool category as we now know it.
They should be owning the market, but they’re not.
Right now, Bosch just doesn’t match up to their competitors.
My Love for Bosch Corded Tools.
My experience with Bosch’s jigsaws and hammer drills have made me a huge fan of their corded power tools. I had positive experiences with Bosch’s GTS1031 portable table saw, and it has made me very eager to try their larger saws. I’m especially eager to get my hands on a Bosch Reaxx table saw – if/when they come out.
Their Axial Glide miter saws are really nice too, although my experience with them are still a little limited.
My Bosch router is superb.
So in terms of corded power tools, Bosch is a very compelling brand. I do wish they made a benchtop planer, but I could forgive them for that omission.
If I needed a corded rotary hammer or demo hammer, Bosch would likely be my first choice.
But these days, everyone is into cordless power tools. Most brands have been pumping a lot of time, energy, and money into cordless innovations, and it shows.
Bosch has had some great releases these past few years, and some of their offerings show great promise. Although a lot of users are highly critical of Bosch’s wireless battery charging system, it works well for certain usage environments.
If other brands work with Bosch to adopt their standard, this could be the universal battery charging solution that we’ve all been hoping for. Imagine being able to charge any brand’s battery pack on a single charger!
Let’s face the facts. Bosch has not been as impactful in the cordless tool arena as their competitors. It’s all relative. There are plenty of innovations, but perhaps not enough, or the right kinds of innovations.
A lot of times, Bosch comes out with a new innovation, but readers see it and think that’s not for me.
So what could change things?
Bosch, you’ve got to give pro tool users more of what they want if you want to be their favorite tool brand. What do they want? Let’s ask them:
What Could Bosch do to Become Your Favorite Power Tool Brand?
Seeing as they’re already my favorite corded tool brand, at least in plenty of categories, here’s what would help make them my favorite cordless power tool brand:
I want to see MORE 12V Max tools! Bosch doesn’t have to match Milwaukee’s M12 offerings tool for tool, but there are too many holes in their 12V-class lineup. I like Bosch’s 12V Max tools very much, and know they can own the category if they would just expand the lineup further.
And what’s with all the tools that Bosch has released in Europe but not here? Releasing those tools here would surely please a lot of folks.
Here are a bunch of NAINA (not available in North America) tools, which are mostly 12V Max-class:
- Bosch 12V Max Brushless Angle Grinder
- Bosch 12V Max Brushless Drywall Screwdriver
- Bosch 12V Max Circular Saw and Rotary Tool
- Bosch Thermal Imaging Camera and Thermo Detector
- Bosch Inspection Camera with Auto-Rotating Image
- Bosch 18V Compact Reciprocating Saw
- Bosch 12V Max Brushless Impact Driver and Wrench
- Bosch TrackTag Bluetooth Tool Tracking Device
- Bosch mini Precision Portable Drill Press
- Bosch 18V Sander
- Bosch Flexiclick Modular Drill and Driver System
I want to see MORE Brushless tools! Why haven’t we seen the same brushless impact tools that our friends across the pond can buy? How about a brushless saw? Yes, there’s a brushless OMT, but that’s hardly a circular saw or reciprocating saw.
I think that there are also many marketing reasons as to why Bosch isn’t as popular as Dewalt and Milwaukee, but let’s try to center the discussion around their tool offerings and what you would like to see.
I think that if Bosch expanded their 12V lineup, refreshed some of their 18V tools, expanded their 18V lineup, and expanded their brushless tool offerings, they might compare and compete better against front-runner brands.
The situation definitely isn’t hopeless.
If you’ve got a moment, please let us know what you think!