That’s right, Stanley Black & Decker is coming out with yet another line of corded and cordless power tools, this time under their Bostitch brand.
Word has it that the Bostitch tools are intended as affordably priced power tools. It’s hard to tell from early images, but to me it looks like the new Bostitch power tools are rebranded Porter Cable and Stanley FatMax designs.
What is interesting is that Stanley Black & Decker is giving the cordless Bostitch power tools “18V Li” branding instead of 20V Max. Perhaps this means that an upgraded 20V Max lineup of cordless tools is already planned and in the works.
Update: Bostitch’s new power tools will be launching at Walmart, and will follow at online distributors.
It will be interesting to see how well Bostitch power tools will sell in larger cities. Walmart has for a long time taken a firm anti-union position, which doesn’t sit well with a lot of unionized tradesmen.
New Bostitch Corded Tools
- 3/8″ 6.5A drill – BTE100K ($50)
- 1/2″ VSR 7A 2-speed hammer drill – BTE140K ($80)
- 7-1/4″ 15A circular saw – BTE300K ($90)
- 6A orbital jig saw – BTE340K ($80)
- 8.5A reciprocating saw – BTE360K ($90)
- 4-1/2″ 7A angle grinder – BTE820K ($60)
New Bostitch 18V Li-ion Cordless Tools
- 1/2″ drill/driver kit – BTC400LB ($150)
- 1/4″ hex impact driver kit – BTC440LB ($100)
- Compact Li-ion battery – BTC480L ($70)
- Charger – BTC492L ($55)
- Drill/driver and impact driver combo kit – BTCK410L2 ($190)
In addition to the new tools, Bostitch will be coming out with a limited line of power tool accessories, such as drill bits, screwdriver bits, and saw blades.
Under the Stanley Black & Decker umbrella we now have:
- Black & Decker
- Dewalt (with 2 separate lines of cordless products)
- Porter Cable (also with 2 separate lines of cordless products)
- Stanley FatMax (sold at Walmart in the USA, although SBD marketing has continued to insist these tools are not available outside of Canada)
Black & Decker power tools are aimed at homeowners and DIYers, Dewalt power tools are aimed at professional users, Stanley FatMax power tools are apparently aimed at Walmart shoppers, and Porter Cable tools have been marketed as being below Dewalt as professional-grade affordable tools.
Public opinion about Porter Cable has differed in recent years, with a lot of professional users having lost respect for the brand. Porter Cable sees Ryobi as their main competition, which doesn’t really help things in my opinion. Their 18V tools are reasonably good, but are not considered in the same light as Porter Cable’s tools from years back. It looks like their 20V Max cordless tool line expansion is an attempt to change this, but the outcome is uncertain.
So where does Bostitch fit in? According to early information, the Bostitch power tools are contractor-grade and affordably priced, but the same has been said about Porter Cable’s new 20V Max cordless tools and recent corded products.
At the surface it is possible Stanley Black & Decker’s marketing team took existing tool designs and slapped new Bostitch labels on them. This is what a lot of users believe Porter Cable did when Black & Decker FireStorm tools were discontinued a few years back. It will be interesting to see what pro’s think of these tools once they hit store shelves later in the year.
Personally, I wouldn’t mind so much overlap if the different brands’ batteries were cross-platform compatible. Imagine a world where you could use a Dewalt drill with a Porter Cable battery and Bostitch charger. But that’s not going to happen.
If I’m confused about how Bostitch plays into Stanley Black & Decker’s other power tool lines, I can only imagine that consumers will also be confused. I am not a fan of Bostitch hand tools at all, although my experience with them has been limited to a handful of products, but apparently they’ve been selling well enough for SBD to put Bostitch branding on a new line of power tools as well.
When I think Bostitch, I think staplers and nailers, not drills and saws.
What do you guys think? Yay or Nay for Bostitch-branded power tools?