A couple of years ago – if you could call 5-1/2 years “a couple” – I posted about Google trends, along with a few interesting tool-related comparisons. One of those trends I looked into was a search interest comparison between Craftsman and Harbor Freight.
While Craftsman is a brand, and Harbor Freight a retailer, the two entities could be considered in the same light. Craftsman tools’ product catalog likely matches or maybe even dwarfs the size of Harbor Freight’s. They also have that long history of theirs.
Here’s what the search interest trend looked like back in 2009:
And this is what it looks like now:
You can view the Google trend here.
That note is just a mentioned that Google updated their geographical assignment, so it’s not of much impact.
What this means is that many more people are showing in interest in Harbor Freight and their tool brands.
It doesn’t necessarily mean that interest in Craftsman is waning – and that doesn’t really look to be the case. It just looks like interest in Harbor Freight is on the rise, while interest in Craftsman has remained relatively unchanged.
It’s also quite clear that interest in Craftsman peaks around April, May, and June, with interest being highest in May and then June. If you do a trend comparison between Craftsman and “lawn mower,” you’ll see a very distinctive pattern emerge:
It looks like interest in Craftsman peaks in correlation with the lawn and garden shopping season, particularly lawn mower season. But… it also looks like interest in Craftsman isn’t rising along with search interest in lawn mowers, which does make sense – there are currently a lot of rising stars in the market, especially when it comes to cordless battery-powered ones.
These trends are all open to interpretation. There’s no underlying message here, or at least not that I’m trying to convey. I had looking through older posts, and felt it would be interesting to revisit the Google Trend comparison that we looked at so long ago.
If you play around with Google’s Trend engine, and find an interest comparison, please share a link or keywords with us!