As you might have seen from our ads or elsewhere, Dewalt has some exciting news coming later this month.
They’re teasing us all with a #WorldsFirst hashtag, and some vague marketing language. We’ve asked for some hints, but for the time being, we’re playing with the same clues you are.
A POWER SHIFT IS COMING
Hmm, what could this mean? Do you think it’s meant to be taken literally, or figuratively?
On June 21st DEWALT is launching a #WorldsFirst in power tool technology.
Okay, so the innovation is related to power tool technology. I think it’s safe to say that they’re referring to cordless power tools.
There are more clues in this video:
There’s something that fits in a tool bag. What does that thingamabob look like to you?
There’s something related that cuts or grinds steel, as there are sparks flying in the video.
Something that “cuts like butter.”
Something that has “got a lot of power.”
Here’s another video that gives the hint: power takes on many forms.
So what do you think that Dewalt will be announcing in just a few short weeks?
Update: Thanks to your sleuthing, we also know that there’s a table saw somehow in the mix:
Hmm… another clue and the plot thickens.