Stanley Black & Decker has recently announced some big news, the introduction of new Dewalt 12V Max Xtreme Sub-Compact Series of compact cordless power tools.
Thank you to Gary for the heads-up!
Dewalt Xtreme Sub-Compact cordless power tools are on the way. We don’t have much information just yet, but definitely enough to talk about.
Teaser imagery featuring Dewalt Xtreme Sub-Compact cordless power tools show off:
- Brushless impact driver
- Brushless… inline screwdriver?
- Brushless hammer drill/driver (thank you Roger for the correction!)
- [Existing?] Inspection camera
- Brushless oscillating multi-tool
- Li-ion battery
Dewalt already has an existing 12V Max cordless power tool system. Based on how the branding and tools are being presented, it seems that Dewalt Xtreme Sub-Compact power tools will belong in a sub-class within their 12V Max cordless power tool system.
Thus, tools like their cordless inspection camera, shown in the above teaser image, might remain in the greater 12V Max cordless power tool system, while new brushless and modernized tools will receive Xtreme Sub-Compact branding.
We knew that new Dewalt 12V Max cordless power tools were coming, it was just a matter of when and what.
Dewalt’s 12V Max cordless power tool platform has not been very competitive over the years. If you look at our archive of Dewalt 12V Max cordless power tool coverage, there have not been many recent updates, especially compared to competitive systems such as Milwaukee M12.
Craftsman’s new V20 battery charger is labeled V12/V20, and I took this as a strong indication that they were working on still-unannounced 12V-class cordless power tools. And if Stanley Black & Decker was working on new Craftsman 12V-class cordless power tools, the team must surely be working on new Dewalt 12V Max cordless power tools. While pure speculation, I could not think of any reasonable argument to counter my hopeful prediction.
We recently learned about a new Dewalt 12V Max brushless drill coming to Europe, which very strongly suggested that new 12V Max cordless power tools were on the way to North America as well.
There are very many questions. For instance, will current Dewalt 12V Max cordless power tools be replaced, or will they remain as lower-cost options, such as their cordless drill kit that was discounted during the winter holiday season? How expansive will the new lineup be? When will we know more? When will Dewalt Xtreme Sub-Compact tools launch? Are they actually extreme in performance or sizing, or is that just convenient branding?
I might be off-base, but the Dewalt Xtreme Sub-Compact cordless power tools teaser has me optimistic.
Stanley Black & Decker and Dewalt have not released any information about the new Dewalt Xtreme Sub-Compact tools to tool media outlets, or at least not to ToolGuyd. The divulgence was done by Stanley Black & Decker in a presentation to investors and potential investors. In investor materials, the Xtreme Sub-Compact Series branding appears next to 12V Max in the same manner as 20V Max and Atomic Compact Series are presented, and both are next to Dewalt FlexVolt imagery.
Dewalt FlexVolt has seen a lot of growth over the years, and the same is true for the Dewalt 20V Max system. Dewalt FlexVolt is often mentioned in investor presentations and materials, in the context of sales value, growth, and future potential. They’ve worked on it, and made it a valuable Dewalt cordless power tool system, with benefits to both end users and investors.
Dewalt has given their Atomic Compact Series its own name, and mentioned the tools in previous investor materials. With Xtreme Sub-Compact now known to investors, Dewalt is going to have to build, grow, and market that platform. Inclusion in investor materials suggests that they want to. There’s benefit to users, the brand, and investors for them to do so. To show sales growth to investors, beyond the initial year of offerings, Dewalt is going to have to drive those sales, and that means growing the cordless power tool system and user interest in the system.
What I hope this all means is that Dewalt is committed to developing a modern and competitive compact cordless power tool platform.
The Dewalt Xtreme Sub-Compact series teaser has the tagline Best Power:Weight Ratio, and I’m curious of they mean that in the context of Dewalt cordless systems, or overall and in regard to current competitors including Milwaukee, Bosch, and Makita.
Dewalt Xteme Sub-Compact cordless power tools! What are your thoughts? Hopes? Predictions?