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ToolGuyd > Power Tools > Cordless > There’s Nothing Wrong with the Dremel Blueprint Drill Driver
Holiday Gift Guide

There’s Nothing Wrong with the Dremel Blueprint Drill Driver

Dec 4, 2025 Stuart 49 Comments

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Dremel BluePrint Cordless Screwdriver on Sale at Amazon in December 2025

As mentioned in the title, there’s nothing wrong with the Dremel Blueprint cordless drill. So why isn’t it selling well?

Dremel calls this a drill, but I think it’s more of a cordless screwdriver. For simplicity. I’ll refer to it as the Dremel Blueprint drill, or similar.

If you’re not familiar with this tool, it’s a beginner-friendly cordless drill with a built-in stud finder and removable module that features a bubble level and laser.

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Learn More: Introducing Dremel Blueprint Tools for DIYers

Right now, Amazon and Lowe’s have slashed the price of the tool in half. The Dremel Blueprint cordless drill was $99, and now it’s $49-$50/

Dremel BluePrint Cordless Screwdriver on Sale at Lowes in December 2025

If you look at the online product pages for both retailers, Amazon says they sold 400+ last month, and Lowe’s says they sold 500+ last week.

Okay, so for simplicity’s sake, let’s say 1,000 Dremel Blueprint drills were purchased last week from these two major retailers.

That’s it? Just 1,000 units encompassing Black Friday, Thanksgiving, and Cyber Monday? There’s still time left in the holiday season.

I’m working on a roundup of cordless screwdrivers for a potential gift guide, and all of them have sold far better than the Dremel. Some cost more, others less. Why?

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Is it the form factor? Is it the brand name?

Milwaukee M12 Cordless Screwdriver Holiday 2025 Promo Kit

All of the Home Depot stores in my area started off the holiday deals season with a bunch of a new Milwaukee M12 cordless screwdriver kits, each priced at $59.

Those kits were completely sold through at every store near me.

Why isn’t the Dremel selling out at $49?

Personally, I would have preferred if it didn’t have a stud finder or detachable layout tool with level and laser.

Dremel 7V Cordless Screwdriver

THIS is the Dremel Driver I want to see on store shelves.

Dremel Duo Cordless Screwdriver and Stylus Rotary Tool Kit

I bought the Duo 2-tool set, with the 7.2V cordless screwdriver and Stylus rotary tool. Or at least I think I did. I definitely had the cordless screwdriver but my memory is fuzzy on the rotary tool. If I had the Stylus, I didn’t use it much, but I certainly used the Dremel Driver a bit.

While I prefer the older-style tool, I can see Dremel’s vision for the Blueprint tool. It’s an all-in-one.

Moving into your first apartment or home and don’t know what you need to hang a shelf? The Blueprint drill has got you covered.

I don’t like the idea but I don’t think it’s a bad idea.

So what went wrong? Is there something wrong with the tool?

Kreg Rebel Ionic Drive Cordless Pocket Hole Tool at Amazon in December 2025

Consider the Kreg Rebel 20V cordless pocket hole tool, which doesn’t seem to be selling well either, with just 100+ bought in the past month.

Kreg Rebel Ionic Drive Cordless Pocket Hole Tool Kit at Amazon in December 2025

The Kreg kit is not selling well either, with just 100+ purchases in the past month as well.

Even though the tool kit has 56 reviews, there were only 5 that were verified purchases, and a whole lot of “review of free product” entries.

I think there are many reasons why the Kreg tool isn’t selling well, such as how a lot of folks might not want to be locked into a new and limited cordless power tool battery system. I could have predicted this.

The drill is compatible with Dremel’s 12V platform and also Bosch’s 12V batteries, and the accessory has a built-in battery, – I wouldn’t have any concerns about platform compatibility.

What about marketing? From the paid and partnered social media content I’ve seen, it’s clear Kreg spent a ton of money on influencer marketing. From what I’m seeing, it doesn’t look to have made a difference

Dremel got the word out about the Blueprint. Retailers dropped prices. Maybe there still isn’t enough visibility.

Or maybe there’s simply nothing wrong with the tool, Dremel’s vision for it, or their approach to selling it.

Dremel Rotary Tools and Blueprint at Home Depot Store in Holiday 2025 Gift Center

I haven’t checked recently, and some Dremel Blueprint tools are available in Home Depot stores. I believe I saw them at Lowe’s too.

Maybe they’ll sell better in-store than what I’m seeing online.

What I have learned over the years is that there are good tools and bad tools. Innovative designs and worn out derivatives. Tools that are underrated, and others that are overhyped.

Sometimes, there’s no obvious causality to explain differences in expectations and reality.

I’m not a fan of the tool or product line, but in the same way as if I was looking at a watermelon when I’d much more prefer an orange. It’s not appealing to me, but I still see the potential appeal. I see the appeal, so why aren’t more people enticed into buying one?

This is the important question: what is the takeaway?

Dremel Home Solutions Tools 2022 Montage

Dremel launched a line of Home Solutions a couple of years ago. Well before that, they had the Dremel Driver and Stylus tools. Now they have Blueprint. What comes next?

Of course, I could be wrong – maybe the Blueprint drill is a success and it only looks like it’s been selling in relatively small numbers.

But also, the drill hasn’t been discounted – at least not from what I’ve seen – since it launched at the start of the year, not even for Father’s Day or Prime Day, and now it’s $49.

Maybe this deal price was planned ahead of time, from the start, or maybe this reflects a need to sell inventory before the end of the year.

I do not think Dremel did anything wrong. I don’t think they misunderstood the market.

Maybe it’s like the difference between a home run and a foul ball. Sometimes everything lines up perfectly, and it’s just what happens.

What do we learn from this situation?

Anyway, the Dremel Blueprint drill is a whopping ~50% off right now.

Buy it at Amazon
Buy it at Lowe’s
Buy it at Home Depot

Related posts:

Dremel-Cordless-Multi-Max-Oscillating-Multi-Tool-MM20V-01New Dremel 20V Max Cordless Oscillating Multi-Tool Dremel Blueprint Oscillating Multi-Tool Example ApplicationsNew Dremel Blueprint Oscillating Multi-Tool for DIYers Dremel Go 2 Cordless Screwdriver at Home Depot in 2025Rant: The Dremel Go Cordless Screwdriver is Gone

Sections: Cordless, Tool Deals More from: Dremel

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49 Comments

  1. Allen

    Dec 4, 2025

    It looks cheap.

    I know that sounds crazy, but that grey plastic just looks awful.

    I also think that they expanded too far too quickly. They started off with rotary cutting tools. They could have moved slowly to other hobbyist-focused cutting tools – but jumping to a drill/driver? That makes no sense. There are a ton of other cheap and/or decent options out there at HD, Amazon, etc.

    Reply
  2. JJ

    Dec 4, 2025

    Some dremel tools will work with Bosch 12v batteries, I’ve heard. Anyone know if this is cross compatible?

    Reply
    • Stuart

      Dec 4, 2025

      Dremel and Bosch 12V Battery Compatibility Chart

      The Blueprint drill, DD12V, is compatible with Dremel and all Bosch 12V batteries.

      Reply
      • S

        Dec 5, 2025

        I wasn’t aware of this, it should be something that Dremel markets a little more- that they didn’t go off and create Yet Another Standard, and the tool options go far beyond their own lineup.

        I think for a lot of people, myself included, we’re just gotten used to the tool color denoting what the batteries work with. And gray Dremel batteries don’t match to blue Bosch batteries, same as yellow DeWalt batteries don’t work in red Milwaukee tools. Or any of them work in random Denali tools…

        I’m also extremely leery of buying into weird battery platforms that have little hope for a future unless the tool is so cheap to justify I’ll need to buy a replacement in a year.

        Reply
    • Doresoom

      Dec 4, 2025

      It’s compatible. I tested it with Bosch batteries myself.

      Reply
      • EBT

        Dec 5, 2025

        This is good to know.
        However, I would love to replace my dremel corded and external speed control (yep, THAT old) because I’ve replaced the brushes twice in 20 years and feel a cordless variable speed grinder/detail carving/mini drill tool like Dremel should be cordless, and have removable batteries since some work can last over an hour, or not have power die off in mid work.
        Thoughts on Dremel 8260 kit?

        Reply
        • Doresoom

          Dec 5, 2025

          I replaced my corded Dremel 4200 with the M12 brushless rotary tool. I’m pretty happy with that decision. It’s got plenty of power and I still use my mostly Dremel branded accessories with it. Their EZ-Lock mandrel and sanding drum are fantastic.

          If you want to stick with Bosch/Dremel 12V, then the 8260 looks pretty good. I just can’t find it for sale anywhere – most of what I see is the 8250. Personally I see no need for the Bluetooth features the 8260 has, so I wouldn’t pay any extra for it.

          Reply
          • EBT

            Dec 5, 2025

            I didn’t know the 8260 was BT. Don’t need that! And its double the price of the 8250 kit. I like that its black but not worth $120 more. I think Lowes has kit for $130… Thanks for that tip!

        • Matt_T

          Dec 5, 2025

          Looks like the 8260 is an 8250 with bluetooth added. I’ve got the 8250 and it’s definitely a match for their 4xxx corded tools in power and size/weight. Probably overkill for hobbyist work but it’s great as a cordless, light duty, die grinder.

          Regards 1 hour runtime I doubt you’d get close to that with one battery. And the Bosch 12V chargers aren’t fast either.

          Reply
        • Geeoh

          Dec 5, 2025

          I have the 8250, and it very very quiet, compared to the 4000 series. Has plenty of power for my metal sharpening task (chainsaws). I have also used it to enlarge metal slots for gate latch alignment, and had plenty of power to grind the metal away.

          Reply
        • WastedP

          Dec 6, 2025

          I bought the 8250 this summer, and the flex shaft kit. My intention was to use it for detail polishing, but have mostly used it for cleaning up and polishing an aluminum head during a rebuild. My biggest beef is the short battery life. I feel like fifteen full minutes with it is a stretch.

          I had considered buying another battery, to keep one on the charger at all times, but a 2 Ah battery is fifty bucks. I opted instead for a $35 Chinese adapter that will allegedly facilitate using one of the dozens of LXT batteries I already own. I ordered it last week, so it hasn’t arrived yet. The ergonomics of trying to use it handheld with a Makita battery hanging off of it would be ridiculous, but since I use it exclusively with the flex shaft, it may only add stability.

          Reply
          • Vards Uzvards

            Dec 6, 2025

            Several readers here mentioned that Bosch batteries are compatible with Dremel tools. A 2Ah battery is under $35 right now, on Amazon.com.

            https://www.amazon.com/Bosch-BAT414-12-Volt-Lithium-Ion-Capacity/dp/B00B7EU1E8/

  3. Doresoom

    Dec 4, 2025

    I bought one of these when Lowe’s had it for $30 last week.

    I thought it would be terribly gimmicky, but so far I’m pleasantly surprised. It’s a little low on torque and bulkier than I expected, but the stud finder feature actually works pretty well.

    I probably wouldn’t buy it for myself because I have better drivers and standalone stud finders and laser levels. But for the homeowner who just wants to hang some pictures, $50 is a pretty good deal for all those features combined.

    A big bonus is the batteries are cross compatible with Bosch 12V tools.

    Reply
  4. Amber

    Dec 4, 2025

    I think part of the issue might be a lack of knowledge of the blueprint line. Until the saw station made the rounds in the craft groups, I didn’t even know Dremel had made any new products. The drill was a footnote on most of those write ups.

    Also, I’ve never seen either item at any of the Home Depots near me. I’ve only seen them once in a display at Lowes and that was tucked away in the molding area back in May. I still haven’t seen them since with the other Dremel tools or even in the general tool section which would entice purchase or at least interest. Also, that’s where I would expect to find them if I was looking at options if I needed something like that for a project.

    Then as someone else said, the drill kinda looks cheap. More than that, it looks underpowered. If I was just starting out and wanted a drill there’s a lot of options I could pick that look like they could handle more than just hanging pictures or assembling prefab bookcases, especially at the original price If I was just starting out and had money to invest in a ” tool family” , most of those starter kits come with a drill. I could be wrong and it might be a powerhouse but I wouldn’t risk is as I just don’t hang that many pictures and it just doesn’t instill confidence. I’d look at an actual drill that I was sure could accomplish what I needed it to do. (That’s what I did when I purchased one years ago).

    Side note, I’m surprised the little saw station isn’t getting more love. It made molding a breeze and is getting lots of use for craft and oddball projects. It’s more powerful than many of the little hobby table saws that I looked at in the past and has better depth of cutting than many (standard price range though). The Dremel has a bigger footprint than some but is a lot more versatile also. However, if people miss the write ups and don’t see them in stores… they aren’t going purchase either item. I also haven’t seen either highlighted for gifting either which surprises me.

    Reply
    • Stuart

      Dec 5, 2025

      That seems like a reasonable potential explanation, but then I look at the random cordless tools and circular saws on Amazon that each have thousands or tends of thousands of purchases in the past month. Brand and line familiarization don’t seem to matter for those products, but they do here? I don’t get it.

      Reply
      • KokoTheTalkingApe

        Dec 5, 2025

        I wonder if another factor is the Dremel name. It has TOO MUCH recognition, and for the wrong thing. People call rotary tools “dremels.” The brand name stands for the entire class of products, like “kleenex,” “frisbee,” “chapstick,” etc. do. So a Dremel driver seems odd, the same way a Chapstick shampoo would seem odd.

        I think they need to do a big marketing campaign to broaden the public understanding of what a “Dremel” can be, like they’re doing for “WD-40” and the various silicones, gels, cleaners, sunscreen etc. they are now offering. “This is not your grandfather’s WD-40,” they say, or something like that.

        Or they need to stop using the Dremel name. Or limit it to very similar tools, like maybe a tiny bandfile or some other craft-related tool.

        Reply
    • Luis

      Dec 5, 2025

      You’re onto something. The driver (I refuse to call a tool w/o a chuck drill) only comes with 175 in-lbs of torque so it’s definitely underpowered for some tasks, but it’s cheaper, faster, more efficient and has the same torque as the decade old Milwaukee 2401-20 driver that sold out.

      My take here is, if Lowe’s and Amazon can hold onto that price for a long-ish time sales might take off. The reason Amazon’s no-brand tools sell so much is because they start cheap and big sales translate into Amazon’s algorithm suggesting the best sellers first everytime you look for that kind of tool. This still happens even if there’s a deeply discounted brand name tool around (like this).

      Reply
      • blocky

        Dec 5, 2025

        About that 175 in-lbs of torque– the Bosch PS32 was published to deliver 180 in-lbs. That’s my most used Bosch drill, and it has way more oomph than the number implies.

        I remember a lot of people speculating that it would be inadequate, while others, finding it adequate, speculated that Bosch underreports their torque, or measures it differently for brushless motors.

        Either way, it’s hard for a tool this size to deliver much more torque without becoming a little unwieldy. Based on my experience with many Bosch tools, I would expect this to drive pretty smoothly, and if you put your shoulder into it, can probably send a 3″ screw into common lumber without pre-drill.

        Reply
      • Scott K

        Dec 5, 2025

        I think your comment about Amazon is spot on- if I want a drill or driver but have no real preference or brand awareness I may use generic search terms and Amazon will show me something cheap that’s been selling well. This becomes cyclical.

        Reply
  5. Dave

    Dec 4, 2025

    I mean, it’s…cute. Obviously it’s not for me, or any other TG reader, but for young kids in their first apartment who want to hang pictures or towel bars, or assemble IKEA furniture, it probably works.

    Price point could be a problem – for $100 you’re cross-shopping this thing against a real entry-level drill/driver. At $50 it’s comparable to the Milwaukee driver but comes with a bunch of (likely low quality) bits and the doodads like level/stud finder start sounding attractive to people who don’t know tools. I’d expect sales to pick up at the discounted price.

    Like with anything, there are enthusiasts and people who just don’t care – I like cars and have opinions aplenty, but for 95% of people a car is a driving appliance. A black/white/grey box on wheels offends me, but I can’t complain that there aren’t enough colorful wagons with manual transmissions because there aren’t enough of me to justify the production of those at a price I’m willing to pay. If it’s the right price and does the job (again I think price was the issue) people will buy. I bought a cheap TV a couple of model years old for $600, cinephiles would scoff at its’ low definition and lack of extra audio components, but I just don’t care enough to pay $5000 or whatever it costs to get a premium experience. I’m spending that money on tools and cars…

    Reply
    • TomD

      Dec 5, 2025

      At $50 it would stand out great – at non-hardware stores (Target, Michael’s, kohls, etc) where people might have a vague familiarity with the name Dremel but not assume it’s a strange rotary tool.

      At $100 I don’t really see how it can compete at any “real hardware” store against other offerings.

      Reply
      • MM

        Dec 5, 2025

        I agree with you and Dave. Professionals, tool nerds, and serious hobbyists will scoff at this. But, for kids going off to college, crafts, a new homeowner who just wants to hang pictures or assemble Ikea it would be appealing. Maybe not at $100, but at $50 I’d expect it to sell. It would be a perfect fit for places like Michael’s or Target.

        I also agree with S below as well: if someone thinks their needs might grow in the future then it would make a lot more sense to buy a drill/driver on one of the larger platforms–something like Ryobi, or a basic model from one of the big names like Milwaukee, Dewalt, Makita, etc.

        Reply
        • JoelLikestools

          Dec 6, 2025

          I think at a Michael’s or Hobby Lobby this and the little table saw would do well.

          Reply
      • Bob

        Dec 15, 2025

        My thoughts exactly. You’re at a hardware store, you’re thinking what did my dad have or what brand do I trust (if you’re the dad buying a gift). Wrong store at that price and it looks a bit like a toy. Put it at IKEA, but they have one already.

        If you’re at a hardware store, you’re already thinking bigger than just shelves, even if that’s all you’re really doing. It needs to be more popular for the Amazon algorithm as well, so a catch-22.

        Reply
  6. Blocky

    Dec 5, 2025

    As an Bosch and dremel user, they almost got me for the novelty, but then I read in a review: 1” taller, 1” longer, and 8oz heavier than the GSR-12v300. If I’m making performance compromises, I want it to be smaller and lighter.

    While I think the combo tool is a neat concept, I use a drill every day but maybe use a sensor stud finder twice a year.

    I HAVE been eyeing the blueprint saw for a sale for months.

    Reply
    • EK

      Dec 5, 2025

      I got the Blueprint Saw to compliment my Bosch 12V wood tools and I’ve been quite happy with it.

      Sure it’s no table saw but it can do so much for the size/weight/portability. The saw station is good for 1″ lumber and precut plywood, but the freestanding guide is a bit limited. Only thing it is missing is saw track comparability. I hope it gets popular enough for someone to make a 3d printed adapter.

      The rest of the Blueprint lineup seems inferior to the Bosch 12V line though.

      Reply
  7. ilikem

    Dec 5, 2025

    I did notice the Dremel Blueprint portable saw station and drill kit at HD and paused to look at it. It’s a weird offering because at the pro/top end you have Milwaukee, Dewalt, Makita. And for the DIYer you have Ryobi. All 4 of these brands are very well known and most people have seen these brands being used by a contractor, relatives, or friends. There was a comment by someone else about young kids in their first apartment–100% those kids are borrowing their parents’ tools or asking them for help with that stuff. Young kids aren’t able to afford stuff these days as things are expensive.

    With all that being said, most people would opt for a brand they have seen and heard of and know that it’s proven by many others using the same tool. For me, $50 on a screw driver is weird because Ryobi’s USB Lithium series is more affordable and a far more recognizable brand name–some people still associate it with good Japanese quality because of it’s name origin. Even their regular 18v stuff can be had cheaper and sometimes their previous gen/clearance brushless stuff comes with a kit + drill + impact drive for $60-70, which is an unbeatable value.

    Overall, Dremel was the king of rotary multi tools, but they never got past that and built on it. Now it’s too late, they don’t offer anything that separates them from the competition, even at $50.

    Reply
    • Doresoom

      Dec 5, 2025

      FYI, that Ryobi USB screwdriver is hot garbage. Most everything else on that platform that I’ve tried is pretty good, maybe with the exception of the inflator. But don’t bother with the USB screwdriver – I got mine on sale for $25 and still regret buying it.

      Reply
  8. Zack

    Dec 5, 2025

    The business-school nerds are trying to cast Dremel as a homeowner brand rather than a hobbyist brand because it’s a larger target market. They’re saying this is a good idea because the brand has name recognition outside its niche. But that’s not enough. Homeowners like the pro-sumer experience where they feel like they’re connecting with what it’s like to be a tough construction worker. They don’t want to connect with what it feels like to be a hobbyist making miniatures or fixing small machines. The aspirational element is missing.

    Reply
    • S

      Dec 5, 2025

      Same reason minivans have gone out of style for pickup trucks. It’s not what people actually need(to transport their kids and their stuff), but the outside perspective. To be a Truck Man. But complain as soon as there’s a scratch in bed.

      Some of it is expandability though. If I start a DIY project streak hanging pictures, do I want to be limited to a tool that can only hang pictures, where paying just a little more means I can also use the same tool to rebuild my front porch and add a rear deck?

      Current DIY/youtube culture tends to make picture hanging appear a similar difficulty level to building a deck. So in some ways,I think Dremel is missing the mark a little in trying to make a tool to meet the first need, but not the second, leaving new DIYers in a lurch “if I really start to like doing this sort of thing, I’ll need to immediately upgrade”.

      Reply
  9. Irving

    Dec 5, 2025

    Back in 2019 I bought a DeWalt cordless screwdriver (DCF682N1) which seems to be discontinued.

    I’ve found it handy, despite being low on torque, mostly because it’s roughly tubular in shape so it doesn’t take up much space, battery life is acceptable and it takes any standard 1/4 inch bit so there’s not a screw head it can’t handle.

    Workload has changed since then, but if I have a whole lot of screws to deal with I’ll still reach for it; for swapping a houseful of receptacles it works great. I’m intrigued by other offerings, particularly the 12V Milwaukee, but the form factor stops me – my DeWalt fits vertically in a tool pouch, and by not touching the trigger it stays locked so I can manually apply whatever torque is needed to break loose a screw or small bolt, then spin it out as fast as I want (rotating the driver with the wrist changes speed). I’d need a holster for the Milwaukee. (DeWalt has a pistol grip “screwdriver” – haven’t seen one in the wild yet, but it looks like a “slightly smaller, light duty impact driver” and is priced accordingly; I suspect DW is making one only because Milwaukee already did.)

    To my eye, the Dremel has the same form problem as the Milwaukee and the new DeWalt), and my experience with Dremel has been very good…..for low-to moderate-powered die grinder / polisher type stuff; I’m not quite ready to trust them with A Real Tool. If I have to add another battery family I think I’d rather add a proven one, like Milwaukee, than an unknown; if I ever need another battery there are a zillion places that will sell me a Milwaukee (or DeWalt) right off the shelf, is the same true for the new Dremel stuff?

    Reply
    • Luis

      Dec 5, 2025

      Dremel 12V tools are compatible with Bosch 12V batteries. Not as widespread as Milwaukee but you’ll be able to source them, while also gaining access to a bigger 12V system than DeWalt’s.

      I think Dremel needs to promote this way more to bring customers in.

      Reply
  10. MandM

    Dec 5, 2025

    Speaking of Dremel, their Moto-Saw is at the lowest price in about a year over on Amazon: $101. I bought it today for building model railroad structures. It should be great for that, not sure about bigger applications. The small size is the appeal, as I don’t want to store a much larger scroll saw.

    Reply
  11. Homer Bucket

    Dec 5, 2025

    Isn’t the Dremel a licensed, modified Milwaukee M12 “Installation Drill/Driver”?
    That may be part of the issue. If you’re looking at the Dremel you’re probably also going to look at the Milwaukee. The Dremel’s stud finder/laser is an OK addition, but the Milwaukee’s different heads are a far more interesting and potentially useful feature. Plus with the Milwaukee you’re buying into their excellent M12 platform. Even if current pricing makes the Milwaukee more expensive the value proposition is much higher, especially if you can stack other deals such as a free bit set.

    Reply
    • TomD

      Dec 5, 2025

      It uses or is compatible with Bosch 12v so I suspect it’s more inspired by than anything; they all look (to me) like an old festool driver/drill/installer I had.

      This tool is fine but it won’t stand cross-shopping at the $100 price-point.

      Reply
    • Luis

      Dec 5, 2025

      FYI, the first brand that came up with this look was Festool with the CXS 12V multihead driver. Neither Milwaukee nor Dremel pay Festool any licenses for this form factor.
      Additionally the Dremel is not an installation driver and it comes with no extra heads nor the 2 spd gearbox the other two tools have.

      The only Milwaukee tool I see this one competing in price is the 2401-20 screwdriver which retails for about the same $$, but it’s less efficient, has no quick insert collet, it’s slower and longer. But it has way better brand recognition so it’s an easy sell, specially for the non-savvy buyer that can recognize a tool brand but not much else.

      Reply
  12. Wayne R.

    Dec 5, 2025

    Maybe “beginners” remember clearly the kid-versions of stuff they got as toys and this thing resonates with those recollections, especially when compared to the macho bright yellow or red models on clear display.

    In a market where there are a multitude of manufacturers each with a multitude of battery powered drills/screwdrivers, and they’re scattered all over everywhere the “beginner” might happen to be, what’s to make these stand out? The new low price? That might reinforce the “this is a toy” perception.

    Reply
  13. Peter

    Dec 5, 2025

    How accurate are those how many units were sold from retailers like amazon?

    Reply
    • Stuart

      Dec 5, 2025

      Numbers can be gamed, but I think they’re automatic and I assume there are actual sales numbers to back it up.

      Reply
  14. Stephen

    Dec 5, 2025

    Just as a heads up which probably isn’t a huge deal to most here, but Walmart does have the Blueprint Ecosystem in store and online as well. I have to agree whole heartedly with Amber and how the tools have been marketed. People just dont know what the tools are truly capable of and that they even exist. How many of y’all know they even created an Oscillating Multi-Tool as well that does has some pretty interesting features. Just minimal marketing put towards the tools to educate the everyday customer.

    Reply
    • Stuart

      Dec 5, 2025

      https://toolguyd.com/dremel-blueprint-oscillating-multi-tool-launch/

      Your company’s marketing has not been bad. I don’t think money or effort towards awareness would have made an appreciable difference here in the short term. Look at Kreg. They must have spent a lot of money hyping things up, and to what effect?

      Would I have done things differently? While I have some ideas, no – I don’t see Dremel making obvious mistakes. That’s what makes this an interesting case study. What’s going wrong here?

      Reply
  15. toolman

    Dec 5, 2025

    Good question, I think you are framing it right – “good product, why is it being discounted, should it be selling more?”

    As a retailer in the industry, I would say many new products have a similar challenge of immediate growth. For example, many of milwaukee’s new pipeline launches, have low unit sales, <20 reviews online, etc. It does take time to introduce new products – perhaps Dremel is trying to accelerate adoption here with a discount. There are very few home runs for new products, usually these products take years to gain significant sales. Amazon / Online have helped bring new products to market faster, but generally there is a period of time before at retail for products to be introduced.

    Reply
    • Stuart

      Dec 5, 2025

      The real question is “why is the demand not there?” followed by “what did Dremel do wrong?”

      On the opposite side, my Home Depot has Dewalt ToughSystem DXL tool box system components in the holiday gift center, and they look like leftovers from last year. Those products had no business being in Home Depot stores as holiday deal items, and I can tell you exactly why the system never took off.

      Reply
  16. JJ

    Dec 5, 2025

    I still use that duo combo Dremel driver and stylus kit. I have had it for probably 15 years, bought it on deep discount from Woot and it’s still been great.

    Reply
  17. Stuart

    Dec 5, 2025

    NOTE: If you work for Bosch or Dremel, please do NOT bash competing brands or their products. On that note, while not unprecedented, it’s disconcerting to see Bosch or Dremel people bashing their own brand.

    Reply
  18. MattT

    Dec 6, 2025

    Just based on looks, I’d be looking for this at Michael’s or the arts and crafts aisle at Walmart. The design just doesn’t say “serious tool”.

    Reply
    • Stuart

      Dec 6, 2025

      That was the entire point – more approachable tools that don’t look like they belong on a construction site.

      Reply
      • Bill

        Dec 15, 2025

        And it’s not selling…. Possibly because of looks

        It’s also might be ahead of it’s time. Current (older, homeowner) customers don’t trust it. Younger buyers aren’t at the point they need to buy a drill; no need when they can borrow from family/friends/library. As more people end up renting and see no need for a bigger drill, Dremel might have a found a sweet spot. But selling it next to $50-$100 craftsman, rigid, Ryobi, etc tools might not be a winning idea in the short term. Needs a bit of a generational shift.

        Reply
  19. ResedaJon

    4 days ago

    I thought the idea for both the saw station and the drill were pretty neat. Being able to cut trim inside (with good dust collection/shop vac)- or anything else that wasn’t dimensional lumber- sounded novel. I bought them both.

    This is the perfect apartment dweller home tool set. What irked me was the cost of a 3AH Dremel battery was more than the sale price of the multi-drill. It would be cheaper to buy the drills and pillage 2AH batteries than to actually but OEM batteries for this thing.

    That.

    Is insane.

    And of course the device IFU says only to use the Dremel batteries for “compatibility” concerns. Yeah, no.

    The tool isn’t anemic, but a 3AH battery is going to provide more power at once than the 2AH. Which will be welcome.

    Reply

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