Have you tried asking a big-box hardware store employee about tools and accessories? It’s not pretty – I often find that if I want information or clarification about something, I have to find it myself.
Sometimes I’ll make note of an item for future research, but more and more these days I’ll be at a local store looking for a particular item and will whip out my phone to search for more info.
Dremel has just launched a new mobile website to make it much easier for on-the-go shopping assistance. Are you looking for the difference between silicon carbide and aluminum oxide grinding stones? Diamond cutting wheel vs. cut-off wheels? How about sanding bands vs abrasive buffs? The mobile site answers questions like this extremely quickly with just a few short links.
Dremel also incorporated application videos and social media links into the mobile site, but they don’t intrude into the layout at all. They also plan to use mobile tags (QR codes) to help give consumers immediate access to more detailed product information. [Sounds good to us!]
Taking a quick look at the mobile website version, I do wish that the navigation was a little deeper. For example, if I’m at the store and see two versions of the Dremel 8200, I’d like to be able to quickly find out the differences between the two versions. Overall, the mobile site is very quick to access, and quick to use. Hopefully other brands follow their example!
Dremel’s homepage will now detect when you try to access it with a smartphone and send you to the mobile page at http://m.dremel.com/. The mobile page is currently accessible from regular computers, so go ahead and check it out!