EGO and John Deere have announced a new partnership, where EGO-branded cordless outdoor power tools and equipment will be sold through John Deere dealers.
Additionally, Chervon, EGO’s parent company, and John Deere have announced that they will “collaborate on future product development.”
As part of the agreement, EGO’s complete range of cordless mowers, blowers, trimmers, edging tools, chainsaws, and snow blowers will be available at John Deere dealers in the USA and Canada, starting in Fall 2023.
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EGO provided the statement as part of their announcement:
We are thrilled to join forces with John Deere to bring our best-in-class battery platform to even more customers. This partnership represents a significant milestone in our commitment to revolutionize the outdoor power equipment industry and provide sustainable solutions without compromise to consumers all across North America.
In their own announcement, John Deere says:
Simplifying the landscape management of properties is what drives us every day. We seek to provide our customers with a broad range of tools, which will now include a battery ecosystem that can be extended into a variety of property care solutions.
Partnering with a leading electric solutions brand, like EGO, to provide top-quality battery-powered equipment will propel both John Deere and Chervon into a stronger market position to serve our evolving customers.
EGO added this in their press communications:
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We will continue to drive platform growth, product innovation and platform expansion in both Residential and Commercial market segments and look forward to continued growth together.
This is all good news for end users, as it broadens the reach and availability of EGO cordless outdoor tools and equipment.
The news about the brands collaborating on “future new product development” is also very exciting. I wonder what we’ll see born from this partnership.
EGO products will continue to be available through Lowe’s, Ace Hardware, and other authorized dealers.
Bonnie
Makes perfect sense. I wonder if JD is hoping to get more casual customers into their dealerships for the upsale opportunities.
Robert
Since both of them focus on high quality, no compromise products, I’m excited to see what will come of this collaboration in future years. My OPE is reaching block obsolescence, so I would like the cry once buy once for replacements.
Jared
Good idea. Don’t need a John Deere brand of cordless tools and Ego makes good stuff.
George
I just bought Ego trimmer/blower combo. My guess I got it in time before quality takes a hit. Like most companies that get bought by bigger companies, the buyer usually likes to cut costs. And that’s where quality goes down hill.
Stuart
Partnerships are not the same as acquisitions.
Tom
This seems like a great partnership. I’d love to see more brands take this type of approach. You can’t be an expert in everything, so why try to be? Focus on your core competencies, and build strategic partnerships that benefit all parties (manufacturers, distributors, and customers).
JBI Deacs
Most Deere dealerships are authorized Stihl dealers and Stihl offers a couple sizes of battery powered equipment. EGO is not a direct competitor but not like Deere to to offer such similar lines. Not sure EGO will appeal to the typical customer of a Deere dealership.
Bob
It’s funny I was thinking the same thing in regards to Deere and Stihl.
I don’t see EGO as anything more than consumer grade home improvement center fodder. I’m not trying to be a jerk. They are just in a different market than Stihl OPE. Nothing wrong with that. There’s always a segment of the market that it is looking for the cheaper alternative.
However John Deere doesn’t compete on the low end especially at their dealerships. If I’m looking for cheap battery OPE a John Deere dealership is the last place I’d go. Even if I did go there, if I have a small enough yard that battery OPE is even remotely feasible, then you’re not gonna sell me a John Deere tractor either? So I’m not sure I buy the increased foot traffic ploy.
I could be wrong. They sell John Deere power wheels kids toys and apparel at a couple dealerships near me. Maybe they figure Dad will drop $40K on a new 3xx series next time he goes to the dealership to buy the kids a power wheels tractor?
As far as joint products maybe John Deere is looking to private label some OPE with EGO? But John Deere is an extremely engineering intense organization. They have massive R&D capabilities. They could literally throw a couple of interns at making some cheap OPE. I guess it still could be more profitable to private label consumer grade OPE versus build your own brand from nothing?
Deere certainly does license a lot of “lifestyle” products from home decor, kids toys, clothing etc. some of it is cheap junk. But anything they licensed that I would consider somewhat close to their core competency always seems to be mid to high end. Think snow blowers, small GENsets, chainsaws etc. Hell even the Deere snowmobile’s were pretty decent back in the day.
It’s fun coming up with different scenarios of WHY. Either way interesting to see how it will work out.
John
Sounds like green and yellow paint premium is coming soon…
Bob
Wait you know they put gold in that yellow paint right? 😉
Darren Railey
One of the biggest shortcomings of Ego was a non existent dealer servicing network. This solves that issue. What’s next? Case IH partners with Milwaukee? lol Milwaukee has a non existent dealer Servicing network as well. Dewalt and Cub Cadet.
Brian
Aren’t DeWalt and Cub Cadet already both part of Stanley/Black and Decker?
For John Deere and Ego this would be a great way to share a battery platform for consumers if it happens.
So far I don’t see DeWalt and Cub Cadet sharing batteries. Yes, Mac Tools have some DeWalt compatible power tools. Unfortunately, Craftsman and Black and Decker don’t share batteries within the Stanley Black and Decker family.
Hon Cho
With California leading the way toward complete electrification of outdoor power equipment, this is just the beginning. While I have one piece of electric OPE (a DeWalt Flexvolt string trimmer) I’m hardly a convert. Batteries are expensive and for the type of work I do, the consumer grade battery equipment is too weak and the professional grade equipment is way too expensive. ICE power will remain in my stable for the forseeable future.
S
It really depends on your needs. I’ve got a smaller yard, and have converted to fully electric for my mower, trimmer/edger, and blower. I’m really happy to not need to deal with gas, 2 stroke, or oil anymore. I just toss the batteries on the charger whenever I finish and they’re ready to go the next time.
Yes, the initial outlay is steeper– previously I was running gas lawn mowers pulled from the trash for as long as they’d go. But having less mechanical parts means less parts to go wrong as well.
The only tool I have anymore that’s still gas is my snow blower. I’m waiting for Milwaukee to announce a 2 stage blower, and then I’ll be watching the reviews on run time before I pull the trigger on that. On nice winter days, I’ll snow blow the entire block, so need to make sure the batteries can handle it.
Eliot Truelove
Chervon working with John Deere could be a smart move or potentially a not so great move for 2 reasons:
If John Deere pushes on Chervon to establish a dealer service network with them that could mean a great way to have tool repairs done semi-locally, and Chervon could even get Flex power tools to be sold in John Deere dealerships as well and increase sales with the farm and field market.
However, John Deeres pushback against “right to repair” laws over the past few years though makes me worry about that being adopted by Chervon for any sort of tool repair out of warranty. I know Flex has there founders program with the appeal of Lifetime warranty repairs, but what constitutes a warranty repair and not is entirely up to Flex and Chervon.
I’ve had to open up an Ego self propelled mower last year to try and repair it for a homeowner to get it to start and the lack of readily available diagrams and part information made me annoyed with the whole brand, and after a few hours of fiddling the “solution” I found which I wouldn’t permanently implement because it was a bit janky was to hotwire bypass to get the mower to work. I had to replace everything back the way it was and put it all back together not working, but this “rich” client I know couldn’t be bothered to bring the mower to a dealership or elsewhere to have it repaired so I believe it still sits to this day, unusable.
This potential dealer service center teamup plays into the fact that most power tool companies make it difficult to repair tools yourself due to the tools being relatively inexpensive and the margin being low (most people would buy a brand new tool rather than repair an old one, especially if it’s a brushless motor/stator that is over half the cost of a new tool). In my mind that’s a big appeal to Makita for me. The readily available parts diagrams and parts is a big plus for the right to repair crowd.
Des
Does sound good, I hope the price at JD is better than lowes here in Canada, compared to the price in USA we are being ripped off. Regardless of the exchange rate.
As an ownerof LM & SB the product is very good.
Lynne Essig
I am 77 yrs old and just purchased the ego mower. Just love it! The neighborhood is all in a buzz.. everybody wants one. ❤️
Rx9
Not a fan of John Deere. I’ve got big issues with their stand against the right to repair.
If you have any Ego stuff, I fear your effort to maintain it is about to get a lot more costly and complicated.
Rx9
That said, both companies have well made products. Hopefully some synergies and perhaps a more consumer-friendly mentality come out of this partnership.
Lynne Essig
I’m not gonna worry about that until I have to.. I have my ego registered with ego.. love my mower❤️