I haven’t posted about Harbor Freight’s Bauer line of 20V Max cordless power tools yet.
To sum them up, Harbor Freight has come out with several new 20V Max Bauer Hypermax Li-ion cordless power tools – seemingly value-focused tools at entry-level prices.
There’s a drill/driver, hammer drill, and impact driver, with prices ranging from $60 to $70 (after coupon) for the kits. Each kit comes with a 1.5Ah battery pack, charger, and carrying case.
But here’s the story:
The new Harbor Freight Bauer Hypermax cordless power tools are being sold on Amazon, by Amazon. And at HUGE markups.
Ships from and sold by Amazon.com
There’s a 3 to 5 day shipping ETA on each of the items.
What is going on here? I’ve seen Harbor Freight items resold or drop-shipped on Amazon, ebay, and elsewhere at marked up prices, but by 3rd party sellers.
Amazon still sells some Milwaukee tools and accessories, directly, despite not being an authorized dealer. It’s unclear as to where they get those tools from. (I don’t think even Milwaukee Tool knows the answer to this.)
But Harbor Freight tools?
There are certain Craftsman tools that were sold on Amazon in the past. Right now, I can only find 3rd party listings. You can find other private label brands, such as Ryobi, Husky, and Kobalt. But again, only through 3rd party sellers.
What is going on here? Does Amazon have some sort of distribution arrangement with Harbor Freight? Or is Amazon buying the tools at retail and marking them way up, and if so, why?
Maybe that’s why the tools are said to ship in 3 to 5 days.
If this is resulting from some sort of official distribution partnership, will the prices stabilize? I would understand if Amazon listed them at the “regular” before-coupon prices. But marked up $64-$69, when the tool kits are priced at $70 or less to start with? Bizarre.
Could this be a search engine results strategy?
How would you make sense of this?
Current coupons: 41446120, 41497165, 41485924, for the drill, hammer drill, impact driver, respectively.
Update: Here is the official reply from Harbor Freight:
We were surprised to read on ToolGuyd that Bauer power tools were being sold on Amazon. Bauer power tools are only authorized for sale at Harbor Freight Tools stores and on HarborFreight.com, and as you noted in your post, we sell them at low Harbor Freight prices. Harbor Freight does not sell products on Amazon or through any other third-party.