In yesterday’s Home Depot and MakerBot partnership post, where we discuss the new 3D printer displays at 12 select stores in 3 cities, a reader comment prompted me to take a peek at Home Depot financial data. I was looking for numbers regarding sales to consumers compared to sales to professionals, and found an interesting chart that shows a breakdown of sales figures for each department.
Here is what Home Depot’s sales proportions looked like for 2013:
Source: Home Depot’s 2013 10-K financial filing, page 39 (PDF).
It’s interesting to see the breakdown of how much each of the 15 product categories contribute to Home Depot’s sales totals.
The indoor garden figures surprised me a bit, but most of the ratios make sense. Kitchen, for instance, likely includes cabinetry and appliances, none of which are inexpensive.
A couple of financial news agencies have specified in the past that professional users, such as contractors, make up only 3% of Home Depot’s customer base, but that these customers account for 35% of all sales. I couldn’t track down the original source for these numbers, but they sound reasonable to me. This, and the sales break down helps to explain why Home Depot and other home improvement retailers suffer in tune with the housing market.