The snow’s melted, and spring is here. It almost feels like spring, too.
Milwaukee NPS19 is Fast Approaching
Milwaukee’s NPS19 new tool media event is two months away, but we’ve already started planning our coverage strategy.
Here’s the hard part – there’s always so much to cover at the event, and a full day’s worth of tool introductions and demos cannot be neatly packaged into content very easily, quickly, or thoroughly. Generally, this is a classic “pick two out of three” scenario. We can provide fast coverage, broad coverage, and thorough coverage.
Our coverage can be fast and broad, but it won’t be very detailed. Or it could be fast and thorough, but narrow-focused. Or, broad and thorough, but certainly not fast. We don’t have the manpower to be fast, broad, and thorough.
Our approach has been “fast and broad” for initial coverage, and then “broad and thorough” after that.
NPS coverage is always difficult to plan, not knowing what’s coming out, but also difficult to schedule. If we post too many at once, we get “why are you posting so much about Milwaukee” questions. If we don’t, we can’t answer readers’ questions in a timely enough manner.
What do YOU want to see from our NPS19 coverage?
What types of new tools do you want to see the fastest/earliest coverage on?
Now, about videos this year, I think we’ll skip trying to do interviews, and focus more on testing tools and asking questions, which I’m far better at.
Although NPS19 is two months away, it’s “only” two months away.
Here’s our past Milwaukee NPS coverage: