Via an Irwin webpage, you can learn all about the holiday they proposed back in 2011 – a National Tradesmen Day to celebrate America’s working men.
(September 20th, 2013 will be the third anniversary of Irwin’s tradesman day.)
In a message to tradesmen, Irwin says they’re doing this “to celebrate all that you do to keep our country running strong. It’s our hope that the entire nation will celebrate with us.”
Yes, America’s tradesmen should definitely be celebrated, but is that really Irwin’s motive? Or are they just trying to sell more tools?
The proposed logo for such a National Tradesmen Day features a hand grasping Irwin Vise-Grip pliers, which are currently being produced overseas.
I still haven’t forgotten how Irwin closed their Vise-Grip factory in DeWitt Nebraska several years ago. If they really cared about celebrating American tradesmen, they could have kept manufacturing facilities in the USA instead of sending them overseas to China.
That said, there are a lot of Irwin tools that I am quite fond of, including imported quick-release Vise Grip locking pliers I purchased a few years ago. So don’t get me wrong, I am actually very fond of the brand, I just don’t *get* this holiday. It’s like the beef industry proposing a National Have a Steak holiday.
Reminder: this month Lowes is running a special where you can swap in any tongue and groove pliers for free Irwin Groovelock Pliers.
So what do you, America’s tradesmen, think about this? Do you feel celebrated by this commercial holiday?
This post was originally published 2/13/2011 and was edited and republished on 9/9/2013.