After we posted news about the sudden Stanley Vidmar and Lista merger announcement, we were contacted by Lista and asked to take down a logo we posted about several months ago. The logo featured an American flag-themed tool cabinet with the words “Made in the USA since 1968.”
Lista has assured us that they are not closing down their US factories and sending production overseas. What happened is that the FTC updated their regulations regarding the percentage of foreign materials that can be used in a product when saying it is made in the USA. Since a large proportion of Lista’s cabinets and storage products are fabricated from imported steel, they can no longer advertise that the products are made in the USA.
We asked if they will now mention the products being Made in USA global materials instead, and were told that they’re going to stay away from a COO marketing angle in case the FTC guidelines change again.
Long story short, Lista products are still as kick-ass as they’ve been, with the only changes being done to advertising and marketing language.