Lowe’s announced this morning that they will be launching an exclusive partnership with EGO, expanding their outdoor power tool offerings.
Lowe’s will be:
expanding its industry-leading portfolio of outdoor power brands as it launches of EGO, the number one brand in battery-powered outdoor equipment.
Starting in December 2020, Lowe’s will be the exclusive nationwide home center to offer EGO’s battery-powered mowers, blowers, string trimmers, hedge trimmers, edgers, chainsaws, and snowblowers.
EGO offerings will be available online at Lowe’s website and at select stores in Fall 2020, and the roll out will continue to all US stores by February 2021.
Bill Boltz, Lowe’s executive vice president of merchandising, said the following about the new exclusive partnership:
We are relentless in bringing the best quality, innovation and brands to our consumers, and today’s announcement is another bold step forward in our pursuit of bringing the best outdoor power equipment offering to our stores.
EGO is an undisputed industry leader in creating cutting-edge technology and design. This line of cordless power equipment is trusted by both DIY and Pro customers to take on any lawn and garden project, with convenience and ease.
Chervon, owner of the EGO tool brand, has said the following:
Chervon is excited to extend our partnership with Lowe’s to include EGO, the #1 rated brand in cordless outdoor power equipment.
We also look forward to the nationwide introduction of the all new SKIL 40V, 20V and 12V lineups.
– Mike Clancy, CEO Chervon North America
This exclusive partnership with EGO follows a Honda Power Equipment launch earlier in the year, and a partnership that makes Lowe’s the only nationwide home center to offer Ariens ZTR mowers and snow-clearing products.
Lowe’s will also begin carrying select Skil battery-powered outdoor power equipment in late 2020, including push and self-propelled mowers, leaf blowers, string trimmers, hedge trimmers, and other products and accessories.
Lowe’s lawn & garden and outdoor power equipment brand portfolio will now include Honda, Ariens, John Deere, Craftsman, Husqvarna, EGO, and Skil.
It will be interesting to see how things progress. News reports over the past few months have described Lowe’s as “closing the gap” with Home Depot, and moves like this will no doubt give them a competitive boost.