It’s clear that Lowe’s has been trying to increase the number of members in their MVP pro discount program.
I checked out a deal post somewhere, which talked about Lowe’s signup promo offers, but I left their site without enrolling.
Lowe’s emailed me about their MVP program 4 times in the past week.
The latest emails offer $15 off my next $75+ purchase as a limited-time welcome offer.
I checked my inbox, and saw that they offered me a $20 off $100+ enrollment bonus coupon back in March, 2022.
From the deal post, Lowe’s is targeting people with different coupon offers.
As you might be aware, Lowe’s made some big changes to their military discount in 2022.
At the time of this posting, Lowe’s corporate PR team have not yet provided official clarity as to what exactly they changed or why.
Lowe’s website now says that the military discount does not apply to:
commodities (such as, but not limited to, electrical cable, electrical wire, dimensional lumber, plywood, and OSB)
So, anything that Lowe’s deems a commodity might be excluded from their military discount, if not already.
But, that’s not the point of the post.
A reader left a comment on my post about the military discount changes:
I was tricked by a Lowe’s cashier to sign up for their MVP program. I soon found out my Military account no longer existed and was told by customer service the MVP Account negated the military account.
Lowe’s HQ customer service told me I couldn’t undo the process and was stuck with the MVP account which by the way is GARBAGE.
Three days of phone calls, store visits to fix the problem and my Military discount remains a thing of the past. I now drive a little farther to Home Depot and will strive to never step foot in a Lowe’s again. LOWE’s DOES NOT HONOR MILITARY VETERANS!!!
To sum it up, the reader was asked to sign up for the MVP program at checkout, they did so, and then learned their military discount was gone and could not be restored.
Looking at Lowe’s MVP Pro vs personal account details, it’s true.
If you have a Lowe’s personal account and convert it to an MVP Pro account, you will lose the military discount.
Lowe’s 10% military discount doesn’t save active military personnel or veterans as much as it used to, due to the unannounced changes they implemented in 2022. Still, having the discount irreversibly stripped off a user’s account seems worse.
We’ve heard from Lowe’s cashiers who are pressured to convince customers to complete satisfaction surveys and apply for the store credit card. It seems reasonable to expect that Lowe’s cashiers are also now being asked to sign people up for the MVP program.
I took a look at Reddit’s Lowe’s board, which is where many employees go to share their frustrations with the company, and there are threads where cashiers share tips with each other on how to get enough MVP Pro signups to meet their supervisors’ pressuring expectations.
One presumed associate said: “Dude it’s free and you get money back on a gift card.”
Lowe’s cashiers aren’t necessarily “tricking” shoppers into converting their personal accounts to MVP Pro accounts, causing them to lose their military discounts in the process. It could just very be that the cashiers aren’t fully aware of this. They seem to be under pressure to solicit sign-ups, but might not know the full fine print tied to the MVP Pro program.
So, here’s the way I see things:
If you are active military or a veteran (thank you all very much for your service!!), do NOT convert your account to an MVP Pro account. Keep your account as it is, and if you’re interested in the MVP program, create a new account to convert.
Then, if you have both types of accounts, use your personal account to buy anything your military discount applies to, and the MVP account (if it’s worth the bother for you) on things that you cannot (or can no longer) use the military discount on.
This might be hard to do if you only have one phone number and email address to associate with your accounts. But, there doesn’t seem to be any other option. Have two accounts and preserve your military discount, or convert over and lose it.
If you can only have one account, you’ll have to determine which type of shopper account benefits you the most.
Other retailers might have similar “this or that” account types and programs.
To Lowe’s credit, they do show their detailed “features list” on the account conversion page. However, it is unclear whether Lowe’s has instructed or trained their cashiers to fully inform shoppers when soliciting MVP Pro signup at checkout. Judging from the tone and content of the reader comment quoted above, it seems that at least some Lowe’s cashiers are failing to mention the MVP Pro enrollment implications to shoppers.
Having Lowe’s cashiers push for MVP Pro signups at checkout might not cause as much frustrations if shoppers were better informed about what it does to the military discount. It seems that extended protection plans are also only possible with personal accounts, so you lose that too.