I suppose this was to be expected. First, Sears recently launched the standalone Craftsman.com store. Then, they reinstated a rolling Craftsman Club promo period – did you notice that the past few promos were 4-5 weeks long each?
Well, now they’ve launched a new rewards program where purchases earn you points that can be redeemed for reward coupons.
There are 3 tiers – spend $0 – $249 to earn 10 pts per dollar spent, $250-$749 to earn 15 pts per dollar, and spend $750+ to earn 20 pts per dollar. Points are cummulative, and can be redeemed for rewards vouchers – every 2500 points gets you a $5 coupon via email.
Okay, so for the first $249, you earn 2% of that value in rewards, 3% for the next $500 you spend, and 4% for any amount you spend after that.
Thus far, it looks like this is an opt-in program.
Now for my personal opinion… scrap the rewards program and bring back the printed Craftsman Club calendars. I miss the $5 off $25 and $10 off $50 in-store coupons from 2008, not to mention the extra hand tools, power tools, and tool storage specific coupons.
Not that rewards vouchers aren’t good, but we’re left to wonder and worry – what types of promotions or discounts will be or have been sacrificed in order to fund this rewards/loyalty program?