I wrote about the new Porter Cable quiet air compressor earlier today, and then the strangest thing happened – I saw a Porter Cable post in my social media feed.
That’s odd, I thought, as their last activity was back in November of 2018.
But no – it’s real.
Over at Instagram, they have a post promoting their 20V Max 1/2″ impact wrench, and another post about how “spring cleaning starts now.” On Facebook, they’re promoting their entry-priced 20V Max drill and impact driver combo kit.
I love the “spring cleaning” post – they are literally blowing the dust of the brand name.
That’s some very powerful symbolism, but what does it mean?
Or, is this just a small effort to keep things going?
I checked Porter Cable’s Twitter feed, and it says that their account is suspended due to rule violations. Ouch.
It will be interesting to see what comes from this, but I won’t hold my breath.
Why would Stanley Black & Decker breath new air into the Porter Cable brand, and why not? What does this new activity mean, if anything?