Around 15 months ago, in late 2021, Porter Cable announced that they would become Tractor Supply Co’s “exclusive cordless power tool partner.”
I was told at the time that Porter Cable would be announcing new cordless power tool and accessory innovations in 2023.
It’s now January 2023, and it seems like a good time to check in on the brand.
Porter Cable’s last Instagram post has a February 2022 date stamp, which means they haven’t posted anything to the social platform in 11 months. The same is true for their Facebook profile. The tool brand hasn’t posted to Twitter since December 2021.
Their last YouTube videos were posted in October 2021.
Porter Cable has not posted any news or press since they announced their partnership with Tractor Supply.
Looking at Tractor Supply’s website, I don’t see Porter Cable spotlighted anywhere.
Even on their power tools landing page, Porter Cable is not prominently featured, it’s listed as just another brand.
There’s no mention of their exclusive partnership on the Porter Cable brand page either.
Wait – there are new Porter Cable products.
Porter Cable has new auto-darkening welding helmets, plus a couple of plain-looking safety glasses. Does that count?
What’s next for the brand?