Over at Home Depot, Ryobi tape measures are on sale. Yes, Ryobi tape measures. Nearly a year after I first posted about them, I still cannot quite believe it.
But it makes sense, I guess. Ryobi fans might find them appealing from a brand loyalty standpoint, and for those not yet familiar with the brand, they might be drawn in based on price. The brand might be on the top of their mind, leading to Ryobi being shortlisted for their next power tool or accessory purchase.
I questioned the marketing purposes behind another brand’s tool once, and was told something along the lines of Q4 brand familiarity. Top-of-mind brand recognition is also a thing.
Anyway, these tapes are $9 each, seemingly online only (for now?), or you can buy a 2-pack for $11. So that’s what, $5.50 each when you buy two? Seems like a good price. User reviews seem positive so far.
The 25′ tape measure has 7 feet of standout, a nylon-coated blade, reinforced rubber overmolded housing, and a wire clip.
Price: $11 for the 25′ tape measures 2-pack
What’ll they come out with next? Flashlights?