After writing about Komelon’s LED-equipped tape measure, Amazon started showing me sponsored listings for a Spec Ops-branded tape measure.
I have never heard about Spec Ops Tools before – have you?
The Specs Ops tape measure, with black and military-like coyote brown accent color, is heavily marketing with military-themed language.
Military-Grade Composite Case.
In the product title, Spec Ops also says that “3% [is] donated to veterans,” but the product page doesn’t clarify as to where donations are made.
Brands and products that support and benefit veterans’ causes are always a good thing.
I’m willing to give the company the benefit of the doubt, and assume that beyond the “tacticool” marketing the brand is really trying to do good.
Ignoring all that, here are the important specifics behind the 16′ and 25′ tape measures themselves.
The Spec Ops Tools 16′ tape measure is said to be 20% more compact than “standard tape measures.”
It has a 1-1/4″ blade, 10′ of blade standout, double-sided markings, and a 360° non-slip hook.
The 25′ tape measure is largely the same, but with a longer blade.
Both tape measures feature military-grade composite housings, but there is zero mention about drop ratings or how that military-spec claims translate to durability expectations.
It is also interesting that the 16′ tape measure is said to be more compact than standard tape measures, but features the same blade width and standout length as a 25′ tape measure.
Many times, 16′ tape measures are a little narrower than 25′ tape measures. That the 16′ tape measure blade shares some of the same properties with the 25′ blade isn’t necessarily a bad thing, and I would suppose that perhaps this was done to ensure users don’t lose any standout length.
Personally, I would rather have a more compact 16′ tape measure, even if it meant losing a little on standout.
Looking deeper in the product description, Spec Ops Tools says the 16′ tape measure is 20% more compact than “the rival 16′ tape measure.” Which is the rival brand?
this tape measure is ideal for pocket carry or for operators looking for a more compact tape measure.
Is there a military-grade standard when it comes to tape measures or plastic-cased tools? Do operators require mil-spec tape measures? I’m asking this seriously.
Are these Spec Ops Tools tape measures being marketed to military users, or civilians that might be tempted by the military-speak marketing?
Where are these products made? The Spec Ops Tool brand popped up only recently, and in addition to tape measures they have a broad selection of tools being sold on Amazon.
Given the pricing, I would assume that most of the tools are made in Asia, where there are many OEMs that can help companies create custom-branded hand tools with a unique look.
Pricing: $12.68 for the 16′ tape measure, $14.26 for the 25′ tape measure as of the time of this posting
Speaking candidly, there is nothing in the current marketing language about the tools themselves to compel me to give these Spec Ops Tools tape measures a try.
They need to do more “showing” and less “telling.” For me, the military-speak marketing seems to distract too much from both the tools and the company.
Have you used any of this brand’s tools before, or are they new to you as well?