Stanley Black & Decker and Home Depot have formed a new partnership, where Home Depot will be the exclusive home improvement retailer for Stanley and Stanley FatMax brands.
Thank you to Ian for bringing this to my attention!
The release says that with this new arrangement, the two companies are entering into one of the largest exclusivity partnerships in the tools and storage industry.
STANLEY announces today that The Home Depot will now be the exclusive home improvement retailer for its STANLEY hand tools and storage product portfolio, both in store and online, beginning in 2019. In addition, The Home Depot will also garner exclusivity across the STANLEY FATMAX product line…
The press release mentions that Home Depot will be the exclusive home improvement retailer, and so it remains unclear as to whether other sources, such as Walmart and Target, will be affected. (They probably won’t be, since they’re not direct competitors to typical home improvement chains.)
This adds to two other existing exclusivity arrangements between Stanley Black & Decker and Home Depot, involving Dewalt hand tools and FlexVolt cordless power tools.
Lowes and Stanley Black & Decker have their own Craftsman tools partnership, with that arrangement having been announced one year ago.
It is too early to predict how this new development will affect the tool landscape at both Home Depot and Lowes. One thing is all but certain, and it’s that we are bound to see big changes in the months to come.