A couple of years ago I bought a Stanley 25-foot Powerlock tape measure (review). It’s a no-frills tape measure that just plain works. There are no gimmicks, no grippy overmolding, and no fancy features. According to Amazon, I paid just $8.43 for it.
Right now, Home Depot has this 4-piece Stanley Powerlock tape measure set for $9.88. This package deal returns every year, and includes 25ft, 16ft, 12ft, and 3ft tape measures.
I bought a set of these two years ago, and if I recall correctly, the 25ft tape is made in the USA of global and domestic parts, while the smaller tapes are made overseas. For $10, I definitely got my money’s worth.
This set is a Home Depot special deal for the 2013 holiday season and is unlikely to return until next year.