ToolGuyd’s last major design and layout overhaul was in August 2011, and although I have made some changes to the look here and there since then, it is about time I started thinking about another refresh.
I spent some time this morning looking through anonymous stats, and thought some of you might find it interesting to see how readership numbers have changed over the years.
Last 30 Days (Jul 7th – Aug 6th, 2013)
Top operating systems in terms of visits: Windows (54.4%), iOS (21.0%), Mac (12.2%), Android (10.0%), Linux (1.4%), Other (1.08%)
All Time (Dec 2008 – Aug 2013, 4.6 years)
2,379,596 unique visitors
2,486 published posts
428,318 filtered spam comments + 621 manually-removed spam comments
5 Highest Traffic Dates
Black Friday 2012
Cyber Monday 2012
Black Friday 2011
Alexa Ranking (As of Aug 7th, 2013)
56% bounce rate
2.20 pageviews per visitor
1:57 daily time on site
Traffic data is via Google Analytics, post and comment counts are via WordPress, and Alexa stats are via Alexa.
Unfortunately, I haven’t really taken screenshots of how ToolGuyd’s look changed over the years, but here are a couple of main changes, according to my memory, archived files, and the Wayback Machine.
1.0 Initially, I adapted a 3rd party theme to suit the look I wanted.
2.0 Once the site was up and running for a few months, I installed a bare-bones framework and rebuilt the look I wanted from scratch.
3.0 Back in 2010, I used WordPress’s then-default theme as a starting point and built an updated look and layout from there.
August 2010 Snapshot (via Wayback Machine)
3.1 With increased holiday traffic, I thought it would benefit readers if I condensed things to fit more headlines on the front page. I liked the look and kept it for a few more months.
3.2 I commissioned a new logo and rebuilt the theme again in August of 2011, with the intent to give it a cleaner look.
3.3 I trimmed things down a bit and made a few minor changes all around.
3.4 In the earlier part of 2013 I updated a few things, mainly the look of the header and arrangement of the horizontal menus.
3.5/ 4.0 I’m still working on some ideas, but right now it looks like the look and layout refresh will only result in minor changes.