I am often asked about ToolGuyd’s review policy. Rather than keep repeating myself in emails, I figured I’d just outline everything in a post.
Does ToolGuyd Charge a Fee for Reviews?
Does ToolGuyd Charge Fees for Videos?
How Do We Choose Which Products to Review?
We typically review tool-related products of personal interest or interest to readers.
Which Products Do We Not Review?
We do not review tools beyond our familiarity and comfort zones, such as jackhammers, portable electromagnetic drill presses, etc.
We also avoid reviewing tools that are obviously flawed, poorly designed, or of extremely poor quality. With limited time we can’t waste any effort on products we greatly dislike.
Do We Accept Free Review Samples?
Yes, but we also turn down a fair share. We have limited time and resources and can only spend time reviewing products of greatest perceived interest to our readers.
We have all the tools we need and can afford to buy anything else we need for non-editorial use. We don’t consider review samples as handouts, compensation, or freebies. Review samples are just that – product samples that we test for the sake of review or content creation.
It’s a sort of a win-win-win process: readers benefit from our reviews (or are at least entertained), we benefit from satisfied readers that stick around and make posts and reviews worth writing, and brands benefit from exposure.
Are We Worried that Bad Reviews will Result in Burned Bridges?
Not at all. The thing about bridges is that there are multiple ways to get to any given place. And there are still many other places to visit. Some brands and retailers want nothing to do with us and we still write about their products. Others similarly want nothing to do with us and it frees up our time to write about others products and topics.
Quite simply put, we are most concerned about ToolGuyd’s readers and reputation, not how much any given brand or store likes or dislikes us for what we write. We would rather maintain our integrity and readers’ trust than give in to marketing bullies.
Punitive retaliation is not acceptable in any form against us, and it’s not something we practice either.
You won’t ever see “sponsored” reviews on ToolGuyd. That’s called advertisement in our book. Some publications – even some major ones – have been compromised, and it is blatantly obvious. But not us.
Our readers appreciate our attention to detail and commitment to truth and accuracy, and we believe most brands do as well.
We will never sell away our integrity for what would amount to pennies in the grand scheme of things.