A reader sent me a very disappointing email today.
Mailchimp is ripping you off or you are wasting my time. I just got your Newsletter in my email on 10/17/22. There is a BIG problem, virtually all of the sales and ads are for specials that expired DAYS AGO! What the heck?!? If you want to make money on your blog, try providing USEFUL information. I will be unsubscribing because this is a joke!
Here is a link to ToolGuyd’s newsletter signup form.
(I used to be able to set the “newsletter” option as pre-selected, but for whatever reason that’s not possible anymore.)
It’s up to readers to select subscription options. You can sign up for all of them if you wish.
There are 3 newsletter options – Daily Updates, Weekly Updates, and Newsletter.
Daily Automatic Updates: These are automatic emails that go out daily at 11am ET when there’s new content.
If a deal of the day or short-term deal post goes live after that, I will do my best to manually push another email to ensure everyone sees it in a timely manner.
Weekly Automatic Updates: These are automatic emails that go out weekly at 11am ET every Monday.
Newsletter: These are customized emails for different reasons, such as a Black Friday deals reminder or summary. Manual emails are rare, because I can usually put the same information in a post that daily or weekly subscribers will see all the same.
If you are interested in timely tool deal alerts, the best subscription options are “daily automatic updates.” The “newsletter” option is also recommended, but I don’t send those out regularly enough. The daily newsletter would include the same, and more.
I looked at the reader’s subscription profile, in case there was an actual problem.
Well, it looks like they signed up for weekly updates, and that’s exactly what they received – a Monday morning weekly update.
I do get it – someone found ToolGuyd, signed up for deals, and then a whole lot of expired deal post headlines landed in their inbox. I’d be frustrated and disappointed too.
I’m sorry that the subscriber is so upset, but the phrase personal accountability comes to mind. I don’t like getting yelled at for others’ mistakes.
I apologize to everyone if it’s unclear (is it?), but daily emails are going to be sent out daily, and weekly emails are going to be sent out weekly.
Weekly emails will occasionally have expired deal headlines, and there’s nothing I can do about that.
I ask this genuinely – is this in any way my mistake? Can I do anything better? I really don’t think so, but am open to public opinion.
Newsletter frequency is something subscribers can always modify. There’s a link at the bottom of every email. The way things are done now, changing the settings requires a click of that link to start the process.
I also often get yelled at by people who come across deals after they expired. Look at my recent deal post history – I add dates to deals of the day to clearly depict end-dates.
For whatever reason, news feed and “discovery” service algorithms ignore all this. Some of my deal posts are picked up and displayed to potential visitors’ news feeds, most aren’t. I can tell when they are, by the amount of “why are you sending me expired deal notices” complaints I receive.
With email settings – that’s in your control, and I trust regulars will chime in if they think there’s a way I can improve the clarity and differentiation between “daily” and “weekly” automatic newsletter options.
As for news feeds, that’s in nobody’s control and I share in everyone’s frustrations. It doesn’t benefit anyone for potential visitors to see deal posts a week late.
If you want timely deal alerts, you must sign up for the daily automatic newsletter option. There’s also a secret option – a deals-only RSS feed for those who know what to do with it.