Tractor Supply, the “largest rural lifestyle retailer in the United States,” has been very active this past year, partnering with more tool brands to bolster their selection.
The retailer partnered with Porter Cable in late 2021, but didn’t stop there. When looking into things for my recent update on Porter Cable, I learned that Tractor Supply formed major new partnerships in 2022.
Tractor Supply partnered with Bosch Tools starting in mid-2022, adding Bosch power tools and Dremel rotary tools, oscillating tools, and multi-saw tools to their lineup.
Tractor Supply said that Bosch power tool products would be available online and in nearly 1,000 locations by the end of 2022.
They talked up the brand, saying:
With a Bosch Tool, you know you’re getting a professional-grade power tool ideally suited for any project, whether it’s on the job or living Life Out Here.
Our customers look to Tractor Supply for the highest-quality products in every category, making Dremel and Bosch power tools welcome additions to our tool lineup. We are excited to bring our customers Bosch’s renowned tool engineering and to get their tools in our customers’ hands.
Bosch and Dremel aren’t the only tool brands partnering with Tractor Supply Co.
Earlier in the year, Tractor Supply and Greenworks announced an exclusive partnership, where Tractor Supply would be the exclusive retailer for Greenworks Pro 60V cordless power tools and equipment.
The Greenworks Pro cordless products were set to roll out to Tractor Supply’s website and their stores nationwide.
Earlier this week, Tractor Supply reported “record fourth quarter and fiscal year 2022 financial results.” Their Q4 sales increased by 20.7%, and net sales increased by 11.6% for the fiscal year.
In their announcement, Tractor Supply said:
Tractor Supply had another remarkable year in 2022 as we continued to gain market share and advance our strategic initiatives.
Tractor Supply reported $14.20 billion in sales for the 2022 fiscal year. While far behind the revenue that Home Depot and Lowe’s pull in, this is no chump change. From a sales revenue perspective, these figures mean Tractor Supply is larger than many other household names, such as Ace Hardware.
Tractor Supply is growing, and they’re forging strategic partnerships with tool brands along the way. It will be interesting to see what they do next.