I very rarely update or even check my personal Facebook account these days, but I do like to see what my favorite brands and retailers are posting about. What about you?
And have you seen ToolGuyd’s Facebook page? I don’t often upload photos or post new content there, but I sometimes point back to ToolGuyd tool previews or reviews for tools I am especially excited about. Would you go there more if there was more to see?
Our ToolGuyd Facebook page only has around 2,300 “likes,” but because Facebook wants me to pay to “promote” posts, very few Facebook followers will ever see anything I post there. And so I don’t really spend much time creating unique content for ToolGuyd’s Facebook followers. You would really have to actively check our Facebook page to see any new content that is posted to Facebook.
A reader wrote in last week, asking for headlines of ALL new ToolGuyd posts to be pushed through to Facebook, and I’m still thinking about that idea. Right now all headlines are pushed through to twitter and our automatic daily and weekly email newsletters, but I don’t see as much benefit in doing something similar with Facebook.
I’m mulling over whether to make it a point to regularly add new exclusive content to Facebook. Maybe first looks at new review photos, or something to that effect. What do you think? Would you like to see more stuff on ToolGuyd’s Facebook page?
P.S. This might be a good time to let you all know that I plan to increase ToolGuyd’s newsletter frequency. We’ve been sending out automatic daily and weekly updates for years, but I haven’t sent out a non-automatic newsletter in a very long time. I’d like to start using newsletters as a place to give subscribers early impressions about tools that have been tested but not yet reviewed on ToolGuyd. What do you think about that?