I’m a fan of Woodpeckers tools, and their customer service is usually fantastic. Some of their tools are in my opinion the best in the industry, and others are decent time-savers.
Woodpeckers’ tools are not inexpensive. I bought most of my Woodpeckers layout tools years ago from Sears when they had coupons, or under Woodcraft’s Pinnacle brand.
So, if there’s a Woodpeckers tool I want to buy today, it’s usually because it’s either a luxury-type non-essential time-saver or performance-improver, or for tool review purposes.
Advertisement
Back in March, there was something I wanted to buy for use – their older-style saw gauge that sells for $100.
There was also something I wanted to try for ToolGuyd review purposes. Then there was something a reader asked about once. I found another item I wanted to review. And then one more.
When all was said and done, my order was painfully high-valued. The hit was to ToolGuyd’s wallet, not my own, but it still hurt a lot.
Less than a week after my order arrived, Woodpeckers had a deal of the day flash sale that would have saved me $20 on one of the tools I had just purchased.
I politely requested a price adjustment if, possible, and they said:
Unfortunately because it was a one day sale and the price was marked for limited quantities i would not be able to honor that sale pricing.
Advertisement
I do apologize.
I had thought they’d honor the price adjustment request, given the timing and value of my order, but I was understanding. $20 is still $20, and it was worth a shot.
Since then, I have watched my emails from Woodpeckers very closely.
Woodpeckers has been extremely aggressive with their sales and discounts. For example, their Auto-Line drill guide was recently discounted to $200, which is less than its 2021 introductory price. This sale price was advertised as being $100 less than the drilling accessory’s regular price of $300.
I try not to hassle smaller companies about price adjustments, but it would still really suck if I bought that Woodpeckers Auto-Line drill guide at its regular price and it dropped by $100 a few days later.
Woodpeckers has had sales and discounts in the past, but they’ve usually been small. I don’t know why we’re seeing such huge flash sale discounts on some of their tools.
Adding to my frustration, Woodpeckers typically embeds pricing details within images in their email newsletters, such as the one shown here. The images disappear after a couple of months, leaving no trace of historical promotional pricing.
I see this as a very consumer-unfriendly tactic, and it was more forgivable when Woodpeckers wasn’t slashing prices with flash sales on such a now-regular basis.
Woodpeckers has shown that they can discount some of their products by as much as 30% – or more as in the case of the Auto-Line drill guide.
That saw gauge that I bought for $100? It was recently on sale for $70.
I will still buy Woodpeckers tools, both for project use (not so much anymore due to high pricing, long lead times, or both), and ToolGuyd review or exploration purposes, but probably not at their regular pricing again; I’ll wait for the flash sale.
ToolGuyDan
And this, ladies and gentlemen, is why the Marketing department should never be allowed to directly influence pricing. In business school, the phenomenon is called “cannibalism”, and for good reason: it’ll eat your business away from the inside, and it’ll be your own customers doing the eating. (And the whole time, Marketing will be crowing about how, “If it weren’t for that Black Friday ‘buy-1-get-3-free’ sale I came up with, we wouldn’t even have shown a profit this year!”)
Kilroy
JCPenney learned that one that hard way. It had “trained” customers that its regular prices were way too high, and that the customers should wait for sales. When JCPenney tried to switch to more of an “everyday low price” model, with fewer sales and discounts, things went south FAST.
Stuart
Bed, Bath, & Beyond as well. I never went there without a coupon or five.
Pacobell
… Harbor Freight coupons
xu lu
Um, they call them a sale for a reason. If you need it, you will pay full price. Otherwise a reduced price may motivate a fence sitter who can otherwise wait. Reasonable price adjustment periods can make sense in certain circumstances but not for a one day flash sale. Cant say how many times i saw a deal posted here and missed it and reminded myself to check here more often. C’est la vie- there’s always another deal.
Stuart
Most sales don’t work like this, even for direct-to-consumer tool brands.
xu lu
I agree. That is because most retailers don’t actually run sales. If you purchase at regular price you have been duped because it will be ‘on sale’ yet again next week. For most large retailers half or more of their volume is promotionally priced from the planning stage. Only a small portion of the related product is expected to sell at full price to those with more money than brains.
Stuart
Are some products perpetually promotionally priced except for brief respites during which they’re “regularly priced”? Yes. Experienced shoppers are very aware of this.
However, most products do not go on sale, especially luxury goods.
Joseph
I wish companies understood that this is how you make lifelong customers.
Just recently, I ordered a pair of boots from Nicks and they went on sale less than a day later. I reached out to them to see if they would honor the new price. They promptly issued me a store credit for the difference. I’ve since bought another pair of boots from them, and will continue to buy from them and recommend them.
I also had a similar experience with Ham Radio Outlet, and again, they’ve become my first stop while shopping for things they carry.
Matt
Couldn’t agree more. And store credit at that, is money that’s not leaving their company and often encourages you to want to buy again since you have that store credit. It’s simple.
To give any benefit of the doubt, perhaps Woodpeckers doesn’t have store credit functionality, but I find that hard to believe if they’re using any sort of normal online shop implementation…
And the ultimate cost of this was a soured customer (ToolGuyd) and some bad press on their website. I highly doubt that was worth the 20 dollerbucks.
DC
HRO huh? They’re my first go to for ham stuff as well.
B-Rad
100% this. It’s brilliant for a company to issue a store credit, as now I’m on the hook to spend it (and usually much more) at their storefront. Plus, them showing me they care enough to keep my business leaves me warm and fuzzy to the point I choose them first if they have what I want, even if its a few bucks more since I already know they will work with me if the price changes (sort of like paying insurance for good customer service should I need it).
Otherwise, when I’m stonewalled with no semblance of them caring whether I come back or not leaves me with a sour taste which isn’t a deal breaker, but in some cases leads me to hold a negative feeling towards them to the point I’ll avoid their storefront.
Using customer psychology (through solid customer service) to create repeat business seems to be overlooked by so many companies these days.
Andy
This used to be called a merchandise allowance, and was done to prevent people from simply returning the full price item, and then rebuying it on sale. You’re kind to still do business with them after not allowing it. This is the sort of thing that makes a business dead to me, no matter how badly I want or need something from them.
Mike
I once purchased an item and before it shipped I noticed it went on sale. I contacted them and was told they do not do price adjustments but I was free to purchase the item on sale and return the full price item once it arrives. That sounded so dumb to me. The company would be paying shipping to me and back but was unwilling to credit me $10 on a $150 item.
Joe A
I have found this to be a typical Amazon maneuver. Very annoying.
TomD
It’s all about who gets dinged for the discount. A return is not counted toward support/price adjustment people.
Stuart
I don’t think so; I think it’s about customer support volume.
Amazon used to allow for price adjustments within 30 days, and I’m sure it resulted in a lot of emails and requests.
I sometimes do a return-rebuy, as that’s what Amazon tells me to do most of the time I ask about a significant adjustment. If you make too many returns, your account gets flagged. So personally I decide how much of a price difference there needs to be before I ask for an adjustment or return.
“Free returns” are free up until a point. I’ve been hearing about locked accounts, and so I’m not about to try my luck over small price fluctuations.
With Amazon, I can usually tell what will be discounted, and when. I don’t buy non-essentials from Amazon ahead of October Prime Day, Black Friday, Cyber Monday, or Summer Prime Day.
The same is true for other retailers. I won’t buy anything from Lowe’s holiday season gift center until late November or the start of December, because they ALWAYS play pricing games. Last year, they did the reverse on one item – they started with discounted pricing, saw the interest and demand, and then jacked the price up.
No price adjustments is okay. A new pattern of steep discount pricing is okay. Put the two together and my wallet stays closed unless I’m convinced I’m getting the best pricing. Woodpeckers’ trend towards prohibitively high pricing steered me towards competing brands before, and this might end up doing the same.
Bob
That’s part of the reason tools are so high. What’s worse is, some people actually buy a tool to make a repair, then send it back. Honest people like us have to foot the bill, probably 20-25% more than we would if everyone was honest.
But Woodpeckers products would still be too high at 25% off!
Bonnie
Refusing to buy a product because you missed a sale seems like a pretty extreme approach.
Stuart
I’m not disappointed because I missed a sale; I consider it very likely anything I buy might now be deeply discounted immediately after I buy it.
I dropped the $20 adjustment request in the context of a $1000 order. A small part was for project use, most were for ToolGuyd testing and potential review. They entered new product markets in recent years and I figured it was time to try some of the new offerings.
I’m now seeing discounts of $30, $50, $100 on certain SKUs, and it’s not the same products.
It’s looking like anything could be heavily discounted at any time.
If they have the profit margins to discount products by 30%, even when not in-stock and backordered, I am for the first time feeling that I’m being overcharged for what I’m getting.
Jim Felt
Stuart. With the cost of their daily eBlasts being nearly zip their pricing model does seem far too elastic to me.
Why would anyone not wait for a “sale”? Not the best look to me and obviously others here too.
In other fields when I see this pattern it nearly always bodes poorly for the long term viability of the eBlaster.
Stuart
Slashing 30% off certain products seems to be something relatively new they’re doing.
I’ve been buying Woodpeckers tools since around 2010. They have had promotions over the years, but nothing at all like this. I remember seeing a few $10 off coupon codes, introductory pricing, and Woodworking Show coupons, and that was it.
The amount of the discounts and the variety of what’s been discounted is why I feel there’s way too much risk in my buying anything from them at regular pricing.
If you buy a Veritas plane, chisels, or hand saw from Lee Valley, there’s a near-zero chance it’ll be on sale next week, next month, or anytime this year or next.
Franco Calcagni
I haven’t been buying from WP as far back as Stuart, but still close to 10 years. I do not ever recall all the sales, like they have now + the amount of discount on the sales.
What does this mean? I do not know, but definitely a change in their selling model.
Bonnie
I don’t think your response is weird Stuart, it’s just being a sensible consumer. It was the idea from Tony of swearing off an entire company because they didn’t comp a tool that went on sale that seems extreme.
Franco Calcagni
You are 100% right, but who am I to talk. I can and have been a very vindictive buyer. A company, they do me wrong, I have in the past and will probably do so again, never buy from them again.
Will it hurt them…I doubt it, no matter how much I spend, it is a microscopic speck of what the sell.
Will it hurt me, probably. They will undoubtedly have something I need, at a great price…BUT, I am a fool, with principles and a conscience.
Sears (Canada) is one that did something that irked me…cut my card and closed my account. Sears Canada closed their doors about 10 years ago. What I did made zero difference, but I am locked into my principles.
(BTW…what Sears did is completely asinine. I order an Espresso machine through their catalog center, about 20 yrs ago. 3 weeks went by and I hadn’t heard anything. I called to ask about an eta, they said it had not left the MFR yet, it was B/O. I asked them to cancel it. They said they couldn’t, the order was in the system. It hadn’t even shipped, but they could cancel a B/O item, ordered 3 weeks prior. The agent said, when it come in, tell them you don’t want it and you will be refunded. OK, that is what I did, but they said they would not refund the $24.95 shipping fee! I explained to them I tried cancelling and the whole story…nothing, the next day I called customer service, explained everything, the agent verified everything, but their policy is to not refund shipping when I returned an item that was not defective.
That’s all she wrote…no more Sears)
Akv
I have their tools collected over the years
Yes they are top in quality.
But waste of money as I see it. I bought a rockler drill guide and am very pleased with it.
One day sale are great, that is if really needed. Otherwise they just hang on the wall.
Stuart
I opted for the Rockler as well. The Woodpeckers looks great but I felt it was disproportionally higher priced.
George
Did Toolguyd do a review of the Rockler drill guide and I missed it? I remember the announcement but I don’t remember a Toolguyd review.
I’ve been on the fence about one for quite a while and would value your opinion. Thanks!
Stuart
Not yet, but I can try to answer any specific questions you might have.
George
Thanks! In no particular order, but apropos of reviews I’ve read:
Is it wobbly, or otherwise inaccurate making straight or angled holes?
Do the depth clamps stay set?
Does it slide smoothly enough for control?
Have you tried forstner bits with it?
I’m not looking for miracles but I could use something that’ll help do accurate holes. I just don’t have space for a drill press right now.
Steve L
Never bought from Woodpeckers, always had the feeling I would buy, see a lower price a month later, and kick myself.
Woodpeckers has competition, they are not the only store in town. Their never-ending special deals drove me away.
TImL
I like the looks and features of their tools. I do not have the skills yet to need any of their tools (at their premium pricing). Between them and blue spruce, I get about 3 emails everyday. Kind-of feels over saturated to me. Kudos to the ones who have them and use them. I do like the reviews and videos of them in use.
Price games usually turn me off. I will ask for an adjustment or do a local return and re-buy if it’s worth it. Even amazon CS will usually help out too. I have dealt with online retailers (car care) who have given a refund due to a coupon which was active after my purchase. That kind of service speaks loudly to me.
Johnny B
I understand that “Free Shipping” isn’t actually free, it’s baked into the price of everything, but now that WP started selling through one or two online retailers who offer free shipping, I have a hard time buying direct any more.
Depending on the item, the free shipping from the retailer is a better deal than the flash sale plus shipping direct from WP. Their “one time tools” definitely lose out to the retailer over direct.
Stuart
I considered that too, but their few dealers tend to carry limited SKUs.
Right now, even with shipping fees, Woodpeckers is undercutting their dealers on certain tools such as the drilling guide shown here.
Woodpeckers has it on sale for $285, their dealers have it for $330.
As far as I’ve seen, Woodpeckers’ dealers aren’t able to offer the same discounts or flash sale pricing.
Jim Felt
That too casts a very dismal pall on their marketing skills. It’s always tacky to sell around and not with your dealers.
Word of mouth in this online age is instant and far reaching. For better or worse.
Franco Calcagni
Sound like what Bridge City started doing a couple of years ago. I remember Lee Valley shortly thereafter, slashed the pricing on all Bridge City Tools (crazy low prices), sold all their inventory and no longer sell them. I know of a couple of small vendors that also stopped selling BCT
Undercutting your dealers is a spit in the face of your dealers.
On the other side of the fence, we used to sell Symbol hand scanners. We were strictly resellers. We were not aloud to sell, certain models (that were big sellers), and could not get the pricing that authorized dealers got.
It sucked for me (my company), but it was the right way to do business. The authorized dealers were their (Symbol) lifeblood.
They repaired and serviced, as well as did training for companies needing to implement their inventory management. To lose the authorized dealers, they themselves would have to create their own service center, hire techs and administrative personal to handle all this as well as coordinate training centers.
They were smart, they protected their lifeblood, and in turn, their business.
We’ll see what happens with WP, but undercutting their own resellers, is never a smart business move.
Randy Harper
The thing that bothers me is that their router complex system fot around $3000. I would live to see in person a demonstration. When I call if they have any dealers or customers that would demonstrate this piece, they say no. Well things have to change.
Jim Felt
In the olden daze of Fine Woodworking’s national tool shows around the country many small independent tool makers both demonstrated their wares and offered Show Only Discounts.
I’m unaware of this happening Post COVID.
Maybe again one day?
Robert
I bought a set of rules from Woodpeckers. About two weeks later it went on sale for $20 less. I contact customer service, they gave me a gift card for the $20. I’m sure they looked up my buying history and that I had been a steady customer.
They have a more elaborate version of the drill guide, the auto angle drill guide that lets you, well, drill at an angle. It’s about $200 more than the initial version. Maybe that’s why the one you got dropped by $100. I am torn. I would like the angle capability, but not for $200 more. But I have to say for perpendicular drilling, their basic drill guide is rock stead with a lot of clamping options (a lamps I supply). Like a portable drill press, lets me drill in existing furniture for repurposing where I could not maneuver a drill press, and yet a hand drill by itself wouldn’t drill perfectly straight.
Stuart
When was that? My experience was 4 months ago, and I’ve been a customer for years, directly and especially via Woodworking Show orders. This particular order was more than $1000.
I can almost understand not price-adjusting $20 on a $1000 order.
What soured me is seeing that similar is likely to happen with any order I place again. That’s why this post came now rather than when it happened. After seeing deep discounts of $20 to $100 on broad types of individual product SKUs, it looks like I am likely to get burned on anything I order at full price from them again.
The new angular drill guide is double the price. There’s a more elaborate saw gauge that’s also double the price of their standard model. As long as they’re not discontinuing anything – which they’re not as they’re accepting orders with 3 month backorders – the existence of the more premium-priced model is unlikely to affect things.
Maybe they’re losing too many sales to knockoffs models, which range in price from $25 to $150. Or it could be that sales are down, which I’ve been seeing across the board in the tool industry.
I didn’t buy the Auto-Line drill guide, that’s just an example of tools they’ve been heavily discounting with flash sales.
Robert
Stuart, the purchase that drive the $20 store credit was just about a year ago. Initial order was about $230 or so.
Nate
Agree on the point Stuart has raised. You don’t see Lie Nielsen or Veritas going with this sort of “sale” marketing. I have a few of their items (their MFT square really made precision work on my MFT possible), but considered them “premium”. I think the best way to move product might be to “clearance” certain items (in prep for a new, better version. “Scratch and blemish” is also a good way to move product.
William Adams
This seems to be a thing which some “boutique” tool companies are doing — Bridge City Tool Works does this — they seem to run daily sales to maintain cash flow (found myself buying a JointMaker Pro v2 recently ’cause it was on sale for a price I couldn’t resist).
Stuart
Bridge City Tool Works did not do this prior to their sale to Harvey Tools.
Harvey Tools maintained older Bridge City Tool Works pricing on their imported self-produced copies for a while, and then started slashing prices both everyday and with regular flash sales.
I compared USA-made and imported Bridge City Tool Works quality – I bought both versions of the pocket dado gauge jig – and found them to be quite close in quality.
I feel their marketing practices have been very tacky, which is why I haven’t talked about them more.
BigTimeTommy
I’ll continue to to never buy overpriced woodpeckers tools and instead by knockoffs that work fine.
Chris
Woodpeckers has now alienated a repeat customer, and put a bad taste in the mouth of anyone else (who reads this) considering a purchase over $20.
Stuart
Don’t get me wrong – I’m still open to buying more Woodpeckers tools, just not at full price for as long as they continue these practices. But as they’ve shown how much they can discount certain tools, that’s affecting my perception of their pricing.
This was $20 on a $1000+ order, $100 of which was for project use, and the rest for editorial exploration and review.
Just about everything from that order is currently discounted, but by token amounts. It’s the $30, $50, $100 and 30% discounts that I’m hesitant about.
Franco Calcagni
On the one hand, some could say that asking for $20 back on a $1000+ order is not worth the trouble. But on the other hand, for WP to not give you back the $20 on a $1000+ order….it’s mindboggling!
Potato
The deluxe drill guide on amazon is just shy of 500 bucks. Thats absurd to me, for a drill guide
Daniel Block
In my view, the issue with the drill guide, in particular, is that the knock offs are pretty close to identical. Not only are their alternatives like the Rockler (mentioned above) or Milescraft. But there are also basically identical copies abundantly available on Amazon and other sites. And as copies go, they ain’t too bad. I suspect this has hurt their sales substantially. This is unlike some of their other products that don’t have nearly the same level of “good” counterfeits or other companies making similar products. For example, just consider their rulers and squares with the pencil holes. Basically your only option is Woodpeckers or straight up Chinese counterfeits. Nobody else seems to be really operating in that space.
Mart
As with alot of Woodpeckers offerings, they are ,as a rule of thumb , overpriced with a huge markup based on their production lot size. They base their pricing on expected sales volumes and where these estimates fall short for any number of reasons they slash prices to maintain their bottom line.
They have a certain luxury appeal to alot of people but ultimately do not represent value for money based on most people’s needs. I personally am fascinated at how many brands have attained luxury status these days but fail to deliver either quality or longevity not to mention value for money. People appear to have misplaced their collective common sense
Aaron
Another thing that sucks about woodpeckers: no return policy + no way to test items (unless friends have the same item)= all risk is on consumer.
Stuart
From their website:
Aaron
Well damn, my fault. Thanks
MtnRanch
When a company pulls that on me and I end up buying a competitor’s product, I send them a copy of the receipt so they see the dollars that they lost and their competitor gained.
Most business think of a lost sale only from their perspective. A lost sale not only weakens them, it strengthens their competitor – it’s a double hit. Like shooting yourself in the foot while carrying a competitor to the bank on your back.
TomD
This is exactly why the game Factorio never goes on sale.
https://www.factorio.com/blog/post/fff-140
Nintendo does something similar – their games remain full price for an inordinate amount of time. It helps prevent early adopter regret.
eddie sky
There is a saying amongst us Apple fans: Apple never has a sale. And if they do, its because its a 3rd party (Bestbuy, Amazon…). If items are discounted, its always before a new model. Which then means, wait a bit.
But Woodpecker products (really well made but priced for Youtube Woodworks IMHO), don’t deserve their high markup, when Cheap Knockoffs can be had for 60% less. (you do take a risk as accuracy is off on these chinesiums)…
Still, Stuart was right to ask, and right to vent. And has an audience. So, Woodpeckers, you just lost a sale.
Robert
Rockler has a sale on its drill guide. If you buy with the vise, which seems necessary to bring it up to the rigidity of the Woodpecker drill guide, you save $65. To bring it to a total of $285.
https://www.rockler.com/rockler-portable-drill-guide-with-vise
Tomas
Oh man the timing of this topic is crazy!!!
Some YouTube vid or another got me started again on looking at woodpeckers tools a couple of months ago and I signed up for their daily email blasts and put a small order in for a couple Saddle T’s.
Same as you, one of the Saddle T’s went on sale for $40 off but mine was still in transit to me. I emailed woodpeckers and asked for either an adjustment or a store credit and they gave me the $40 store credit.
That got me started looking hard at their daily deals and both Instagram and Facebook pages (where you can see the full history of their daily deals – as they do not disappear from those feeds). I could quickly see a pattern that starting in late 2022 they started doing these 30+% discounts on single items and that the same sale would come around every 2-3 months.
With that knowledge I’ve put together a spreadsheet with items that I would like and what their previous flash sale price was. For example ” 3.5 inch Stainless Steel Delve Square – $40 off, expected sale price $70″ and I’m just sitting back waiting for it to come back on a daily deal.
Over the last couple months I’ve ordered:
– That Drill Press ($100 off)
– 12,24,36″ T-Squares (Average of $40 off per square)
– 641/851 Aluminum Square Set ($50 off)
-1812 Aluminum Square ($60 off)
– 6″ Steel Delve Square ($40 off)
– Stainless Steel Paloni Pocket Rule Set ($50 off)
I’ve kind of gone Woodpeckers crazy but I’m not sure how long these 30-40% off sales are going to continue and they certainly were not doing this even a full year ago.
Couple of pro-tips from someone who’s cracked their sales code:
1) Even though the newsletter of the day comes out in the morning, the website is usually updated with the sale item at 5pm the previous day. This is good if you
a) want to get ahead of the line, as by the next day the items are usually on backorder
b) want to see if you get lucky and want to combine two sale items together to save on shipping…..For example today there is the 6″ Double square on sale for $40 off until midnight…but if you come back after 5pm the double sqaure will still be on sale and you’ll see what “tomorrow’s” sale item will be, if you like both items you can put them in the same order to save shipping.
2) If you want an idea of what IS or IS NOT going to be on sale in the future, check out their instagram or FB feeds and you’ll see the same stuff go on sale, if it was just on sale you’ll have to wait a while before it comes back, if it was on sale back in May/June there’s a good chance it’ll be coming up soon in a daily deal.
Lastly I will say out of the dozen or so orders I’ve placed with them I’ve had to warranty two items. Admittedly it’s a small sample size but that seems like a lot for a company that prides itself on accuracy and QA. The warranties have been handled without issue though.
Tim
This happened to me with their multifunction router base. I bought this knowing I’d need it in a few months and a few weeks later it was on sale for 50 off. This was toward the beginning of their new sale blitz. If there’s something I want from them I’m waiting for a sale. These sales have even been beating pre-sale pricing.
Franco Calcagni
I like their products, I have somewhere in the 15 or so products, and enjoy using them. But the odd time I’ve tried a knock off, I can’t say there was anything wrong with it.
Franco Calcagni
Anyone see that sharpening machine being advertised on the web, for sharpening the “tooth” blades for multi tools. Looks nice and I am sure their is a market.
But this guy is asking $250USD for it. To me, this is another Viking Arm Clamp.
When you price things ridiculously high, you are just opening the flood gates for all the copiers. The Viking Arm Clamp sells for $170-$200 USD…for ONE clamp.
Amazon has at least 100 or more that sell a pair for less than $50. You can give me all the pros of the real Viking Arm clamp, I bought a pair for $40 and they work great.
This guy with the $250 sharpening machine, won’t be long that Amazon and AliExpress will be selling the same for less than $100, maybe less than $50.
I think entrepreneurs need to keep this in mind when pricing what they have. You should be rightfully compensated for making something good, smart and innovative. But overdue it, and you will be hit hard by the copycats.
WP is expensive, and I have seen tons of copies, even with the name WoodPeckers on it, but WP is not stupid expensive, so many are willing to pay for the real deal…I have at times.
Bob
I have sort of love / hate view of Woodpeckers. I own some of their products that I like a lot, a few others not so much.
For example, I first got one of their red woodworking squares that I did not like because it was too thick and had parallax issues. Since then I have two of their SS squares that I am happy with.
I have bought a few of their new router bits. I think these are good quality and will probably get some more.
Like you, I have learned to only buy when on sale. I get too many emails from them, but they are easy to delete.