Amazon has started injecting “Editorial Recommendations” into their tool searches.
These Amazon “Editorial Recommendations” are part of some kind of “Expert Recommendations” affiliate publishing program.
This is something we’d potentially want to participate in, but unfortunately none of our Amazon contacts know anything about it, or even who we could talk to. That’s left me frustrated, but let’s take a look at some of Amazon’s new on-page tool recommendations.
Here’s what the above-shown “Editorial Recommendations” say about their Black & Decker pick:
It runs on lithium-ion technology and 20V Max.
Some of their other cordless drill recommendations say things like:
This drill is very lightweight, so light that you don’t have to hold it with both your hands to keep it from getting elsewhere.
This drill kit gives you a massive power of 1,500 RPM in your hands, with two speeds to choose from for more delicate tasks.
The full story also discusses what to look for when evaluating cordless drills, including:
Brushless Motor. Brushless motors are designed to help lessen sense resistance and reduce friction from the material. They adjust the amount of power they get from the battery.
They list some of the benefits of cordless drills, such as:
Cordless drills are versatile and flexible to use. You can conveniently take them around without the hassle of looking for electricity. Plus, this will also help you minimize your electric bills.
(I suppose that last part could be true if you charge your batteries somewhere where you’re not paying for electricity?)
One final part from this Amazon Editorial Recommendation affiliate partner:
Another great thing about these drills is that they now come with powerful features and playful designs at more affordable price tags. These features make cordless drills very popular not only for the handyman professional but also among novice and amateur homeowners.
Here are more “Editorial Recommendation” from a different publisher, featuring… the same exact tools.
What’s so good about that Dewalt?
Its battery of 20 volts makes it last for long amounts of time without having to recharge after a few pieces.
The Black & Decker?
If you make a mistake, its multiple speed setting allows for countersinking without damaging any material you are working on.
These 3 models are all in Amazon’s top 10 best-selling cordless drills list.
Amazon adds a disclosure to the recommendations and editorials they are publishing:
The publisher earns affiliate commissions from Amazon for qualifying purchases. The opinions expressed about the independently selected products mentioned in this content are those of the publisher, not Amazon.
How does one qualify as an on-page affiliate-linked “editorial recommendations” publisher? Because if you’re looking for knowledgeable and seasoned authorities on the matter, we know some people.