I was doing some online shopping when I came across a flash advertisement for Brother printers that featured what looks to be a pair of Channellock disagonal pliers. Cool. I whipped out a pair of Channellock cutters, and compared the two, finding that the cutters in the ad were most definitely modeled after the Channellocks.
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You know you’re a tool enthusiast when you reload a webpage five times to get a good screenshot of a tool depicted in an ad. A year ago, we spotted a Proto wrench in a video game. In this case, the cutters were not labeled as Channellock, but the shape of the tool and the blue comfort grip handles gave it away.
Shop for Channellock Pliers via Amazon (which happens to be where I spotted the ad)
saam
I kept noticing the same hammer appearing in various adverts.
http://adsoftheworld.com/media/print/loctite_super_glue_piggy_bank
http://www.concept-store.fr/visuels/le-cochon-de-leo-burnett-pour-fiat-tirelire-marteau-2011/
I think it might appear in another place but I don’t remember where. I think it might be some meme among advertising people.
Stuart
Hmm, that’s a great example, thanks for sharing it! I wonder why both ads show engineering hammers – perhaps the creative types thought this type had more of an impact that the iconic claw hammer.
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