Festool used AI to generate the script for a funny commercial promoting their smartphone Work App.
I found the commercial to be amusing and worth sharing with you.
A DIYer loses a Festool power tool in their basement, and in the process of searching for it, they accidentally hammer a hole in the wall.
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An “efficiency elf” appears and… just watch the video, it’s short:
As a reminder, Festool’s limited edition “Outdoors” Systainer is still available.
The gift set is priced at $99.
Michael F
Everything about this is just so German somehow.
Hon Cho
I want the magic sander!
Stuart
It’s like an “undo” button!
Jim Felt
What a dorky retail leaning (but is it really European-ish?) ad. No idea the demographics they intended this for. Zero.
Stuart
Entertainment?
I played around with AI tool images – https://toolguyd.com/50-more-ai-created-tool-images/ . They used AI to create a script, and then acted it out.
There’s a lot of garbage content on social media these days, but this one seemed fun.
MT
Agreed, I think it’s fun. I wish I could fix a hole in the wall with a sander.
J. Newell
I recently purchased the Festool CSC SYS (?) table saw in a Systainer and was prompted to download this app to check on the firmware status of the saw. (Firmware…saw??? LOL.). I discovered that most of my current batteries also have updatable firmware (!!! again) but very few of my tools are updatable. I think the only other updatable tool, which is also a recent purchase, is a v2 Planex. I haven’t event investigated much less actually performed the update on that one because it’s a little hard to imagine that any critical function would be improved (though I’m obviously wrong about that, since Festool wouldn’t have bothered if there weren’t).
In theory the location information is helpful, though I doubt it’s capable of helping to locate stolen tools…just misplaced tools.
And yes, I want the Magic Sander too!
Chaz
Kind of amusing. Thank you. In the meantime, time to binge watch the show Sprockets! Hosted by Dieter.
SecretSquirrel
Gosh I’m so sick of AI.
The perception is that AI is gonna make things so much better, easier, faster, etc.. This is just garbage content, like we need any more content…
Koko The Talking Ape
That “workshop” is nicer than my living room.
Wouldn’t fixing the hole trap that elf in our world?
Liquid
That made no sense 😮💨 like a cologne add but for tools? Kind of but not? Maybe I’m just too old.