Harbor Freight’s Hercules brand has entered the hand tool space with two new tape measures – a 25′ tape and a 25′ tape with magnetic hook.
Described as a premium tape in Harbor Freight’s social media videos, the new Hercules tape measures are said to be built tough enough to survive an 80ft drop.
The Harbor Freight Hercules tape measures both offer an impressive 14ft reach and 11ft standout.
The tapes feature a 1-1/4″ wide blade, double-sided printing, and a multi-angle blade hook. The magnetic tape has a magnetic hook.
Price: $15, $17 for magnetic
Harbor Freight says that their Hercules 25′ tape measure compares to the Stanley FatMax 33-725Y, and their magnetic tape compares to the Stanley FatMax FMHT33865L.
The tape measure industry is hugely competitive, with Stanley, Milwaukee, and Dewalt being the biggest players.
If you need a new tape measure and find yourself at Harbor Freight, it’s good to have new more premium-featured options.
From a performance standpoint, Harbor Freight and their Hercules brand will have to do a lot to prove themselves in this product category.
The Hercules tape measures are backed with a lifetime warranty*.
* Harbor Freight’s website previously stated that the warranty is 90 days. They informed us that the Hercules Magnum tape measure is actually covered by a lifetime warranty,
If you need a new tape measure, would Harbor Freight be your first-choice destination?