We received word that Sonic Tools has just launched in the USA. Never heard of them before? Neither did we.
Sonic Tools is the North American subsidiary of Sonic Equipment, a Netherlands-based tool brand. Sonic Tools prides themselves on their focus on design and efficiency. They specialize in automotive mechanics tools, general purpose hand tools, and tool storage systems.
According to Sonic Tools, they are the world’s market leader in the design and manufacture of premium hand tools and tool box systems for both commercial and consumer use.
I took a semi-thorough look at their product catalog, and it looks like Sonic Tools is a serious and well established brand. It’s surprising that there isn’t much buzz about them on message boards or elsewhere, but I suppose it makes sense. Why would tool users talk about a brand of tools that previously wasn’t available here?
If Sonic Equipment, and Sonic Tools by extension, is a market leader in top-tier hand tools and storage products, shouldn’t we all be more familiar with the brand?
While many tool brands – mainly European brands – offer modular tool assortments in neat foam trays that drop right into tool box drawers, Sonic Tools’ look to be very densely populated. I’m starting to trust their efficiency claims at face value.
If Sonic Tools is going after a chunk of the professional automotive hand tool market, they’re going to need to offer a strong warranty.
On Sonic Tools’ website, it says that there are 4 different tool guarantees, including a lifetime warranty on all individual hand tools and toolboxes.
Warranty claims will be handled through the Sonic Tools website, and if a new replacement tool is needed and justified, they’ll send it out to you the next day. This is part of their “24-hour tool replacement guarantee.”
Their tool storage products look appealing too. Simply and cleanly designed, but with some upscale touches. It’s impossible to judge tool storage based on how they look, but given how much I love my plain-looking but excellent quality Beta unit, I’d be willing to give Sonic Tools’ ball bearing units a second look.
These tool storage units are at the center of Sonic Tools’ Sonic Foam Systems (SFS), which are the modular foam-organizers their professional tools and assortments fill in so nicely.
Poke around Sonic Tools’ website a little more, and you’ll find drool-worthy workshop and garage storage and workbench systems as well.
Many of Sonic Tools’ tools and other products have obvious European-inspired designs, with some strongly resembling tools I’ve seen or used before. Perhaps some tools are carefully rebranded.
It’s also impossible to gauge tool quality from pictures and product descriptions, but Sonic Equipment does seem to have the trust of major European automotive companies. Sonic supplies some notable brands with tool boxes and custom tool assortments. I’m intrigued in the brand, and will look into them further.
Do we really need one more professional automotive or general use tool brand in the USA or North America? I say sure, why not. Having more options is always a good thing.
Over at the website, there’s mention of kickoff savings. Through October 18th, 2015, save 10% on all products. Since there are no Sonic Tools dealers, the promo is only available through their website.
Sonic Tools’ products will also be available through Amazon.com, distributors around the country, and tool trucks in select targeted areas.
Questions for You
Have you ever used Sonic Tools, or Sonic Equipment tools before? If so, what do you think of them? If not, what have you heard? Or is this your first introduction to the brand, like for me?
More Info(via Sonic Tools)